NOX Group Signs 25 Million Shekel Alcohol Supply Deal
Translated & summarized from Globes by baba
The NOX Group has entered into a 25 million shekel deal with Global Wine & Spirits, making Global its main alcohol supplier after 15 years with another company. The agreement covers NOX's existing Tel Aviv venues and planned 2027 expansions, including a new complex and potential city-wide growth. The deal integrates brands like Jack Daniels and Glenfiddich into NOX's operations.
The story in 6 lines · by baba
- NOX Group signed a 25 million shekel deal with Global Wine & Spirits.
- Global Wine & Spirits becomes NOX Group's main alcohol supplier.
- The deal ends a 15-year partnership with NOX's previous supplier.
- NOX Group operates bars, restaurants, and clubs in Tel Aviv.
- NOX plans a major expansion in Tel Aviv in 2027.
- The agreement includes brands like Jack Daniels and Glenfiddich.
The NOX Group, a prominent operator of restaurants, bars, and clubs in Tel Aviv, has signed a significant commercial agreement valued at approximately 25 million shekels with Global Wine & Spirits. This deal marks a shift in NOX's alcohol supply chain, ending a 15-year partnership with its previous provider. Global Wine & Spirits will now become the primary alcohol supplier for the NOX Group's establishments.
NOX Group, established in 2011, manages well-known venues including the restaurants Pop & Pop, Luli, Capella, and De Facto, alongside bars such as Ames, Beer Garden in Sarona, and the clubs Atlanta and Morpheus. The new agreement will integrate Global's portfolio of brands, featuring popular names like Belvedere, Glenfiddich, Jack Daniels, Moët & Chandon, and Hennessy, into NOX's operations. Future collaborations are also planned for events and brand promotion.
Looking ahead, NOX Group has ambitious expansion plans for 2027. These include opening a new restaurant, bar, and event complex at the intersection of Montefiore and Allenby streets in Tel Aviv, which will also be covered by this new supply agreement. The group is also exploring opportunities to expand its business operations beyond Tel Aviv.