Channel 14 Gains Ratings as Channel 12 Scales Back Netanyahu Trial Coverage
Translated & summarized from Now 14 by baba
Channel 14 has recently outperformed Channel 12 in morning and midday news ratings, coinciding with differing coverage of Prime Minister Benjamin Netanyahu's trial. Channel 14 provided extensive coverage of former Attorney General Avichai Mandelblit's testimony, while Channel 12 offered limited airtime. This trend also appears in prime time, where Channel 14's "HaPatriotim" recently beat Channel 12's "HaBricha" in live viewership, while some of Channel 12's entertainment shows have seen ratings decline.
The story in 5 lines · by baba
- Channel 14's morning and midday news programs recently surpassed Channel 12 in ratings.
- The rating shift coincides with differing coverage of former AG Avichai Mandelblit's testimony in PM Netanyahu's trial.
- Channel 14 dedicated extensive coverage to Mandelblit's testimony, while Channel 12 provided minimal airtime.
- Channel 14's "HaPatriotim" recently outperformed Channel 12's "HaBricha" in live prime-time viewership.
- Some of Channel 12's entertainment programs, like "The Masked Singer," have experienced declining ratings.
Channel 14 has seen a rise in viewership, particularly in morning and midday news programs, surpassing its competitor Channel 12 on Tuesday. This shift in ratings occurs as the two channels adopt different approaches to covering the trial of Prime Minister Benjamin Netanyahu. Channel 14 dedicated extensive airtime to the testimony of former Attorney General Avichai Mandelblit, while Channel 12 provided significantly less coverage.
Specifically, Channel 14's morning edition garnered a 1.6% rating, narrowly beating Channel 12's "Morning News with Nessli Yoav" at 1.5%. The midday program "Yoman Tzahorayim" on Channel 14 also outperformed its Channel 12 counterpart, achieving 2.0% compared to 1.8%. These wins highlight a growing competition between the channels, even outside of prime time, as viewers seek daily news updates.
The disparity in coverage of Mandelblit's testimony has become a focal point. While Channel 12 has historically given extensive coverage to Netanyahu's appearances in court, the former Attorney General's testimony, which addressed critical questions about the investigation's initiation and evidence handling, received minimal airtime on Channel 12's main broadcast. Channel 14, conversely, provided continuous and broad coverage of these developments.
This trend of Channel 14 outperforming Channel 12 extends to prime time as well. Last Thursday, the Channel 14 program "HaPatriotim," hosted by Yinon Magal, achieved a 6.2% live rating with 176,000 viewers, exceeding Channel 12's "HaBricha" which had 5.3% and 128,000 viewers. Although "HaBricha" led in total viewership including delayed viewing with 9.6%, the live numbers indicate a shift in audience preference.
Furthermore, some of Channel 12's flagship entertainment programs have also experienced declining viewership. "The Masked Singer," for instance, saw its rating drop from 18.5% in its first episode to 14.5% in the second, with a significant decrease of approximately 154,000 viewers between the two episodes.
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