Chef Avi Biton Buys Luxury Electric SUV for NIS 250,000
Translated & summarized from Ice by baba
Israeli chef Avi Biton purchased a new luxury electric AVATR 11 SUV for approximately NIS 250,000. The vehicle features a unique matte caramel wrap and advanced amenities. Biton joins other Israeli celebrities who have recently bought cars from the same brand, which is imported by Alber Group. This personal acquisition follows a period of significant business growth for Biton, including new restaurant ventures and expanded partnerships.
The story in 5 lines · by baba
- Chef Avi Biton bought a luxury electric AVATR 11 SUV for about NIS 250,000.
- The car features a special matte caramel wrap and advanced interior options.
- Biton joins celebrities like Menor Solomon and Amos Tamam who also bought the brand.
- The AVATR 11 is imported to Israel by the Alber Group.
- Biton recently expanded his business ventures and restaurant partnerships.
Celebrated Israeli chef Avi Biton has purchased a new luxury electric vehicle, an AVATR 11 crossover, valued at approximately NIS 250,000. The car, in a unique caramel color with a special matte wrap, signifies a personal indulgence after a particularly busy period for Biton, marked by business expansion and new restaurant ventures.
Biton's new vehicle is the Ultra version of the AVATR 11, an electric coupe crossover imported to Israel by the Alber Group. The car boasts features such as a panoramic sunroof, electric heated, ventilated, and massaging seats, large multimedia screens, and an advanced sound system. The purchase price was NIS 249,900, with an alternative leasing option available at NIS 3,250 per month for 36 months.
Biton, known for his involvement with "Cafe Popular" and the "Solika" delicatessen chain, joins a list of Israeli celebrities who have recently acquired vehicles from the same brand. This group includes football star Menor Solomon, actor Amos Tamam, who is also a spokesperson for Alber Group, and Nathaniel Buzolic, known for his roles in "The Vampire Diaries" and "Dancing with the Stars."
Karolin Shelem, VP of Marketing at Alber Group, expressed pleasure at Biton's choice, highlighting his status as a well-known and beloved chef in Israel. This acquisition coincides with Biton's recent strengthening of his strategic partnership with the "Popular" group, led by entrepreneurs Omer Katzman and Tomer Shefler. As the leading chef for the group's businesses, Biton has been instrumental in their expansion, including his culinary direction at the "Redler" restaurant in Tel Aviv since May and the opening of "Club Marin" in Herzliya.
The "Redler" restaurant, opened in 2023 and a pioneer in its current complex by Katzman and Shefler, is expected to offer a more mature and sophisticated culinary concept under Biton's leadership, moving towards a "resto-bistro" style.