Adva Tzmicha Invests in Social-Environmental Business MOLET
Translated & summarized from Maariv by baba
Investment firm Adva Tzmicha has invested NIS 500,000 in the social-environmental business MOLET, with potential to reach NIS 1.5 million. The funds will allow MOLET to establish new operational centers in northern and western Negev Israel, creating jobs and expanding its model of upcycling wood into furniture and products. MOLET also runs workshops and educational programs. Adva Tzmicha focuses on businesses with high impact potential in Israel's periphery.
The story in 5 lines · by baba
- Adva Tzmicha invests NIS 500,000 in social-environmental business MOLET, aiming for NIS 1.5 million.
- The investment will fund new MOLET operational hubs in northern and western Negev, Israel.
- MOLET transforms discarded wood into furniture and products, also running workshops and educational programs.
- Adva Tzmicha supports small and medium businesses with high regional and national impact potential.
- The funding aims to create local employment and foster business, social, and environmental activity.
Investment firm Adva Tzmicha is expanding its operations by investing in MOLET, a social-environmental business that integrates sustainability, design, community, and social impact. This marks Adva Tzmicha's second investment, with an initial sum of NIS 500,000 expected to reach NIS 1.5 million. The funding will enable MOLET to establish new operational hubs in the North and the Western Negev regions of Israel.
MOLET revitalizes discarded loading bay wood, transforming it into furniture, products, and new spaces through design. The company also conducts workshops on upcycled wood design and creation for organizations, the general public, resilience programs for reservists, architectural and design projects, and educational programs for kindergartens, schools, and community centers. Its activities are structured around workshops, architectural and design projects, and educational and resilience programs.
Adva Tzmicha focuses on small and medium-sized businesses and entrepreneurs in southern and northern Israel, or those looking to expand into these areas, offering financing and professional guidance. The firm seeks investments with high business potential and significant regional and national impact, operating with a long-term perspective. Earlier this year, Adva Tzmicha also invested in Mantra, a casual men's clothing brand, as part of its business and social strategy.
Eli Saar, CEO of MOLET, stated that the company's concept stems from repurposing materials and, over time, realized that connecting people, knowledge, and creativity can also build community and personal resilience. He added that Adva Tzmicha's investment allows them to expand their model to new communities, create employment, and foster business, social, and environmental activity.
Yaniv Rivlin, CEO and Founding Partner of Adva Tzmicha, described MOLET as a company successfully bridging business, creativity, sustainability, and community. He sees the investment in MOLET's expansion to the North and Western Negev as an opportunity to build local economic activity and create jobs within these communities.