Mahansei Hashuk Chain Deepens Reach Into Ultra-Orthodox Market
Translated & summarized from Behadrei Haredim by baba
The retail chain Mahansei Hashuk is expanding its services to Israel's ultra-Orthodox community, adapting branches and product offerings to meet their specific needs and kosher requirements. The initiative aims to provide large families with competitive prices and a wide selection, with a newly adapted branch in Nesher serving communities in Haifa and the surrounding area. The chain is also partnering with local charities to offer discounted shopping baskets, believing this tailored approach will attract more customers.
The story in 5 lines · by baba
- Mahansei Hashuk is expanding its services to the ultra-Orthodox community in Israel.
- A large branch in Nesher has been adapted for ultra-Orthodox shoppers near Haifa.
- The chain aims to offer competitive prices and a wide selection with strict kosher standards.
- Collaborations with local charity funds will provide discounted shopping baskets.
- The initiative is led by the Naaman and Cohen families, owners of the 70-branch chain.
The retail chain Mahansei Hashuk, one of Israel's largest, is expanding its services to the ultra-Orthodox community, aiming to provide large families with competitive prices, a wide selection, and an advanced shopping experience, all while maintaining strict kosher standards. The chain currently operates "Mehadrin" branches in ultra-Orthodox population centers such as Ashdod, Jerusalem's Neve Yaakov neighborhood, and Be'er Sheva's Kiryat Hachareidit, and plans to extend this initiative to additional areas.
As part of this expansion, a large branch in Nesher, conveniently located near the ultra-Orthodox communities of Haifa, Rekhasim, and surrounding areas, has been recently adapted to meet the specific needs of the ultra-Orthodox public. This includes enhanced kosher supervision, a broad range of products, and particularly attractive pricing. The chain is also fostering collaborations with local charity funds to offer large shopping baskets at advantageous prices for families with many children.
The initiative is spearheaded by the Naaman and Cohen families, owners of the chain, which comprises 70 branches nationwide. "It is important for us to provide a precise alternative for large families in the North, offering them a kosher, high-quality, fresh, and diverse product mix at winning prices," stated the chain's management. They emphasized that the Nesher branch aims to serve a wide local audience, enabling significant savings of tens of percent on grocery shopping without compromising on selection, quality, or freshness. The adaptations made specifically for the ultra-Orthodox community are expected to provide a refreshing shopping experience for residents, which the management considers a great privilege.
Mendi Veiner's strategy, advertising, and marketing management firm has been appointed to lead this effort. This dynamic young firm has become prominent in the ultra-Orthodox marketing sector, managing strategic campaigns for leading companies and brands. The firm's role includes developing the strategy, adapting services to the ultra-Orthodox community's needs, fostering connections with local communities, and implementing a broad promotional and media campaign across ultra-Orthodox media, field activities, and public relations to embed this new offering among ultra-Orthodox families. Mahansei Hashuk believes that the combination of its competitive pricing and precise adaptation to the needs of the ultra-Orthodox community will allow more large families to enjoy affordable shopping baskets without compromising on abundance, quality, or kashrut.