Israir Wins Prestigious Award for Customer Journey Personalization
Translated & summarized from Ice by baba
Israeli airline Israir, owned by Rami Levy, won a prestigious award for personalization and tailored customer journeys from the Israeli Center for Management. The award recognizes the company's efforts to promote accessible tourism and integrate accessibility into the flight experience. Oshrat Morad, Manager of Organizational Development, Quality, and Sustainability at Israir, stated the company views accessibility as a core value and a national challenge. Israir also recently became the first airline to adopt the ARD standard for AI agents.
The story in 5 lines · by baba
- Israir won a prestigious award for personalization and tailored customer journeys.
- The award was presented by the Israeli Center for Management.
- The airline was recognized for its pioneering work in accessible tourism.
- Oshrat Morad emphasized accessibility as a core value and national challenge.
- Israir recently adopted the ARD standard, becoming the first airline to do so.
Israir, the Israeli airline owned by businessman Rami Levy, has received a significant award for the first time. On Monday, the company was honored with a prestigious prize in the "Personalization and Building Tailored Customer Journeys" category by the Israeli Center for Management. This recognition stems from Israir's pioneering efforts to promote accessible tourism and integrate accessibility into the overall flight experience.
The award acknowledges the airline's work in making accessibility an integral part of the service, from vacation booking through to the end of the flight. This initiative is rooted in the belief that everyone has the right to travel and enjoy a vacation with dignity, equality, and maximum independence.
Oshrat Morad, Manager of Organizational Development, Quality, and Sustainability at Israir, stated that accessibility is a national challenge, as nearly every second household includes someone with a disability or unique need. She added that Israir chose to take responsibility beyond regulatory requirements, working with the community to remove barriers and enable more people to participate equally in public spaces and air travel. Morad emphasized that the bronze medal is an honor and proof that accessibility is a core value, not just a regulatory obligation.
Israir highlighted that the achievement was a collaborative effort involving its organizational development, quality, and sustainability teams, alongside the service, operations, and flight departments. This process fundamentally changed the company's service approach to accommodate a diverse range of passenger needs. The article also notes Israir's recent technological advancement, becoming the first airline globally to adopt the ARD (Agentic Resource Discovery) standard, developed by Google, Microsoft, and Ora, in collaboration with Bazak technology company.