Kim Kardashian's Makeup Artist Mario Dedivanovic Launches Brand in Israel
Translated & summarized from Now 14 by baba
The makeup brand MAKEUP BY MARIO, founded by Kim Kardashian's makeup artist Mario Dedivanovic, has launched in Israel via parallel import through Be-pharm. Products are available on the Be-pharm app, with prices ranging from 129 to 149 shekels. This follows Be-pharm's previous introductions of brands like Rare Beauty and Sephora Collection.
The story in 5 lines · by baba
- MAKEUP BY MARIO, founded by Kim Kardashian's makeup artist Mario Dedivanovic, has launched in Israel.
- Products are initially available exclusively through the Be-pharm mobile application.
- Prices for the makeup items range from 129 to 149 Israeli shekels.
- The brand is known for its association with Kim Kardashian and its influence on beauty trends.
- This launch is part of Be-pharm's strategy to bring international beauty brands to Israel.
The makeup brand MAKEUP BY MARIO, founded by celebrity makeup artist Mario Dedivanovic, has officially launched in Israel through parallel import via the Be-pharm chain. Dedivanovic is widely recognized for his long-standing work with Kim Kardashian and is credited with influencing global beauty trends, including contouring techniques.
The collection, which includes products for lips, eyes, and brows, will be initially available exclusively through the Be-pharm mobile application, with nationwide delivery. Prices for the products range from 129 to 149 Israeli shekels. Specifically, lip liners and brow pencils will cost 129 shekels, lipsticks 139 shekels, and blushes 149 shekels.
This launch follows Be-pharm's previous introductions of international beauty brands like Selena Gomez's Rare Beauty and the Sephora Collection. The parallel import model allows Israeli consumers to purchase these products domestically rather than ordering them from abroad, though the article advises comparing prices and shipping costs.
MAKEUP BY MARIO is already sold in international beauty retailers such as Sephora and joins other parallel-imported brands offered by Be-pharm, including Benefit and Sol de Janeiro. The company plans to eventually offer the products in some of its physical stores.
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