Israeli Consumers See 14% Drop in Salty Cookie Prices Over One Year
Translated & summarized from Kipa by baba
Salty cookie prices in Israel dropped by 14% over one year, from an average of 46.25 to 39.76 shekels per kilogram, according to new data. Achva company's oriental cookies gained market share, reaching 14% quantitatively, while their price was significantly lower than competitors. Achva's VP of Marketing and Sales noted increased competition and welcomed the price drop as beneficial for consumers.
The story in 6 lines · by baba
- Salty cookie prices in Israel decreased by 14% over one year, from 46.25 to 39.76 shekels per kilogram.
- Achva company's oriental cookies captured a 14% quantitative market share.
- Achva cookies cost an average of 22.71 shekels per kilogram, nearly half the price of Abadi cookies.
- Abadi's market share fell from 67.67% to 61.86% during the measured period.
- Abadi cookie prices saw a smaller decrease of 3.6%.
- Achva's VP of Marketing and Sales cited increased competition as a factor.
New data indicates a significant price decrease for salty cookies in Israel, offering relief to consumers amid rising living costs. Between October 2025 and September 2026, the average price per kilogram for this product category fell by approximately 14%, from 46.25 shekels to 39.76 shekels. This period also saw shifts in market share among leading brands. The Achva company experienced growth, with its oriental cookies capturing a 14% quantitative market share. Achva cookies averaged 22.71 shekels per kilogram, considerably less than Abadi cookies, which cost 44.59 shekels per kilogram, a difference of nearly 50%. Abadi's quantitative market share decreased from 67.67% in 2025 to 61.86% in the measured period. While Abadi's cookie prices also dropped, the reduction was more modest, falling 3.6% from 46.25 shekels to 44.59 shekels per kilogram. Yuval Malach, Vice President of Marketing and Sales at Achva, stated that these figures reflect increased competition in the salty cookie market. He added that price reductions and expanded choices are significant news for Israeli consumers, especially when every shekel counts in the shopping basket.
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