Victory Supermarket Chain Offers AirPods at Unprecedented Price

By מני הרץ

Translated & summarized from Ice by baba

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Hebrew · 2 newsrooms covering

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The Victory supermarket chain is selling Apple's AirPods 4 for NIS 349, significantly undercutting competitors. CEO Eyal Ravid announced the promotion, which begins October 19 and is limited to 20 units per branch with a one-unit limit per customer. The deal utilizes parallel import and aims to attract shoppers for additional purchases, a common tactic in the competitive Israeli food retail market.

The story in 5 lines · by baba

Victory supermarket chain is selling Apple AirPods 4 for NIS 349, a significantly low price.
The promotion is led by CEO Eyal Ravid and starts October 19.
The price is NIS 46 to NIS 107 cheaper than other major Israeli retailers.
The AirPods are offered via parallel import and are limited to 20 units per branch.
This pricing strategy aims to draw customers for additional purchases in the competitive food retail sector.

The Victory supermarket chain is launching a promotion on Apple's AirPods 4 for NIS 349, a price significantly lower than competitors. The sale, starting October 19 in the afternoon, aims to draw customers into stores, a tactic increasingly employed by food retailers to compete beyond groceries.

Eyal Ravid, CEO of Victory, announced the deal, which was found to be NIS 46 to NIS 107 cheaper than the lowest prices offered by other retailers like GoMobile, Ivory, iCell, and Super-Pharm online. This represents a saving of nearly a quarter of the product's price compared to the highest listed price.

However, the offer comes with caveats. The AirPods are being sold under parallel import, not official distribution. Each branch is limited to 20 units, with a maximum of one unit per customer, and sales are dependent on stock availability. This is not the first time this price point has been seen in Israel; Osher Ad offered the same deal in November 2025, also through parallel import.

Retailers like Victory use such electronics promotions as a marketing strategy. The goal is to attract customers to the store with a high-demand item at a bargain price, hoping they will make additional purchases beyond the advertised product, thereby increasing overall sales and market share.

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