Social Media Star Defends Hiring Three Nannies in Dubai
Translated & summarized from Ice by baba
Social media star Daniella Duek faced online criticism for showcasing the three nannies she employs in Dubai to care for her baby, Adrian. The cost of these nannies is estimated at 200,000 shekels annually. Duek defended her actions, stating that hiring nannies is common and affordable in Dubai compared to Israel, and that she shares her life authentically. She gained fame in 2019 and has since cultivated an image of a luxurious lifestyle, particularly after moving to Dubai following her marriage in 2025.
The story in 6 lines · by baba
- Social media star Daniella Duek is facing backlash for posting a video of her three nannies in Dubai.
- The cost of employing three nannies in Dubai is estimated at approximately 200,000 shekels per year.
- Duek defended her actions, calling nanny services cheap in Dubai compared to Israel.
- She stated she shares her life authentically and understands it might be eye-catching.
- Duek is a content creator with 250,000 Instagram followers known for her luxurious lifestyle.
- She recently also showcased an expensive Hermes handbag valued at tens of thousands of shekels.
Social media star Daniella Duek has sparked an online controversy after posting a video on Instagram showing the three nannies she employs in Dubai to care for her baby, Adrian. The revelation led to widespread surprise and criticism from followers regarding the extent of the assistance and Duek's apparent boasting about it.
An investigation by ice revealed that employing three full-time nannies without live-in accommodations in Dubai costs approximately 5,500 shekels per nanny per month, totaling around 16,500 shekels monthly for the household, or about 200,000 shekels annually.
Responding to the backlash, Duek stated, "I think it got out of proportion. I don't think there's anyone here living in Dubai who doesn't have a nanny. It's something very cheap here compared to Israel." In an interview, she explained, "I am here in Dubai. I am not living with my family, but living alone. I really think most people who have the ability would want to hire one or two nannies to get help. I understand it can be eye-catching, but this is my job. I post my life as it is."
Duek first gained public attention as part of the YouTube channel "Full House" in 2019. She has since become a content creator with 250,000 Instagram followers, known for her uncompromising lifestyle. Her profile rose further after marrying businessman Uri Sharf in 2025, when she moved her life to Dubai, from where she frequently shares her luxurious daily life with her followers. Last week, she also showcased a high-end Hermes "mini kelly ii" bag, valued at 30,000-40,000 shekels in boutiques and potentially over 100,000 shekels on the resale market due to its rarity.
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