Mario Dedivanovic's Makeup Brand to Launch in Israel
Translated & summarized from Vesty by baba
The Be Pharm chain will launch MAKEUP BY MARIO, the cosmetics brand of makeup artist Mario Dedivanovic, in Israel via parallel import starting October 18. The brand, known for popularizing contouring with Kim Kardashian, will first be available for pre-order on the Be Pharm app before appearing in select stores. This move brings a globally recognized beauty brand, previously sold at retailers like Sephora, to the Israeli market.
The story in 5 lines · by baba
- Be Pharm will launch Mario Dedivanovic's MAKEUP BY MARIO brand in Israel on October 18.
- The brand is known for popularizing makeup techniques like contouring with Kim Kardashian.
- Products will be available through parallel import, starting with app pre-orders.
- MAKEUP BY MARIO is sold internationally at retailers including Sephora.
- Mario Dedivanovic is a renowned makeup artist who has worked extensively with Kim Kardashian.
The Be Pharm chain announced on Sunday, October 18, that it will begin selling MAKEUP BY MARIO, the cosmetics brand of makeup artist Mario Dedivanovic, in Israel. Dedivanovic is known for his long-standing work with Kim Kardashian. The products will be imported through parallel import channels. Initially, pre-sales will be available through the Be Pharm app with nationwide delivery, followed by the product range appearing in select Be Pharm stores. Dedivanovic and Kardashian are credited with shaping significant makeup trends of the past decade, particularly contouring and baking. The brand, created by Dedivanovic, is currently sold in major international cosmetic retailers, including Sephora. Kardashian, a prominent figure in social media, rose to fame in 2007. She leveraged her popularity into a business empire, launching her own fashion and beauty lines. However, MAKEUP BY MARIO is the brand of her long-time makeup artist, Mario Dedivanovic, who, alongside Kardashian, popularized contouring, a technique used to alter facial features visually. Be Pharm is now bringing Dedivanovic's self-branded cosmetics to Israel.
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