Be-pharm Brings Kim Kardashian's Makeup Artist's Brand to Israel
Translated & summarized from Ynet by baba
The Be-pharm chain is launching the MAKEUP BY MARIO cosmetics brand in Israel via parallel import. The brand, created by celebrity makeup artist Mario Dedivanovic, is known for trends he developed with Kim Kardashian. Pre-orders begin on the Be-pharm app with nationwide delivery, followed by in-store availability. Be-pharm CEO Eitan Saida highlighted the brand's global popularity and accessibility for Israeli customers.
The story in 6 lines · by baba
- Be-pharm is launching the MAKEUP BY MARIO brand in Israel through parallel import.
- The brand is owned by makeup artist Mario Dedivanovic, famous for his work with Kim Kardashian.
- Dedivanovic and Kardashian are credited with popularizing contouring and baking makeup techniques.
- Pre-orders will be available on the Be-pharm app with nationwide delivery.
- The brand is already sold at international luxury retailers like Sephora.
- Eitan Saida, CEO of Be-pharm, expressed excitement about bringing a sought-after global brand to Israel.
The Be-pharm retail chain is introducing the MAKEUP BY MARIO brand to Israel through parallel import. This makeup line is the creation of internationally renowned makeup artist Mario Dedivanovic, known for his long-standing collaboration with Kim Kardashian. Together, they are credited with popularizing major makeup trends of the past decade, including contouring and baking.
Initially, pre-orders for MAKEUP BY MARIO products will be available on the Be-pharm app, with nationwide delivery. The brand is already sold in leading global luxury retailers such as Sephora. Marketing efforts will later expand to select Be-pharm branches.
Eitan Saida, CEO of Be-pharm, expressed enthusiasm about the launch, stating, "We are happy to expand House of Beauty and bring the trendiest brands to Israel. MAKEUP BY MARIO is one of the most talked-about and sought-after makeup brands globally today, and we are proud to bring it to Israel and make it accessible to our customers."