WeSure Enters Real Estate Sector Offering Credit and Guarantees

The public insurance and finance group WeSure Global Tech, which controls Ayalon Insurance and WeSure Insurance, is expanding into non-bank credit and guarantees, with a focus on the real estate sector. The company announced that its subsidiary, WeSure Finance, established several months ago, has begun operations after receiving an expanded credit provision license from the Capital Markets, Insurance and Savings Authority. WeSure Finance will offer credit for the purchase of land and income-generating properties, as well as loans secured by existing assets. Another product will be full financing for developers' housing inventory, freeing up equity for other activities. The company stated that financing can be provided against first or second liens on assets, depending on the deal. In addition to real estate developers and construction companies, WeSure Finance will also target businesses in trade, industry, and services, particularly medium-sized and public companies. The group is also entering the guarantees market, having received a dedicated license for issuing tender, performance, and quality guarantees, advance payment guarantees, rental and supplier guarantees, betterment levies guarantees, and guarantees required for licensing procedures. These products are crucial for the construction and infrastructure sectors, where companies often need to provide large guarantees throughout project lifecycles. Obtaining guarantees from a non-bank entity can reduce reliance on bank credit lines and the need to allocate financial resources as collateral. Sivan Rahamim, with approximately 18 years of experience in credit and guarantees, has been appointed CEO of WeSure Finance. Previously, she served as VP of Guarantees at The Phoenix Gamma, where she established and managed its non-bank guarantees operations. Yuval Finkel, with about 12 years of experience in the field, has been appointed VP of Credit. He previously held a senior position at the state-backed loan fund for small and medium businesses and founded the credit fund "Mefrash." WeSure's expansion into business credit occurs in a market where banks still dominate the provision of credit to small and medium-sized businesses. According to company data, the total credit for this sector in Israel stands at approximately NIS 404 billion, with banks accounting for about 92.3% and non-bank entities for only 6%. The data also indicates that 48% of surveyed businesses require additional financing, with 22% not receiving the credit they requested and an additional 26% receiving only partial fulfillment of their needs. Nitzan Tze'ir Ha'rim, CEO of WeSure Global Tech and Chairman of WeSure Finance, stated that the establishment of the credit and guarantees arm aligns with the group's strategy to expand beyond insurance. He added that the new operation broadens the group's solutions in Israel, creates a significant growth engine, and enables them to offer comprehensive insurance and financial solutions to companies.

Sivan Rahamim commented that quality companies need more than just another credit source; they need a partner who understands their business, acts quickly, and builds precise solutions for their cash flow and transaction needs.