Singer's Son's New Taxi Company Revealed as Marketing Stunt
Translated & summarized from Ice by baba
Liam Golan, son of singer Eyal Golan, has been revealed to have faked the launch of a new taxi company called 4U as a marketing stunt. The venture, which involved a significant investment and three partners, was actually a campaign to promote his upcoming four-song EP. This tactic of using unconventional marketing to generate buzz before a music release is a growing trend in the industry, with past examples from artists like Lil Nas X, Drake, and The Weeknd.
The story in 5 lines · by baba
- Liam Golan, son of Eyal Golan, reportedly faked a taxi company launch for music promotion.
- The "4U" taxi company was a marketing campaign for Golan's upcoming four-song EP.
- Golan and partners had reportedly invested hundreds of thousands of shekels in the fake venture.
- The EP is scheduled for release on November 1.
- This tactic mirrors past unconventional music marketing campaigns by artists like Lil Nas X and Drake.
Liam Golan, the 22-year-old son of Israeli singer Eyal Golan, has reportedly been using a new taxi company launch as a marketing ploy for an upcoming music release. Initially reported as a venture into the business world with a new taxi company named 4U, in which Golan and three partners invested hundreds of thousands of shekels, new information suggests this was a fabricated campaign. According to a report by mako, Golan's public relations team orchestrated the announcement to appear as a legitimate business endeavor, aiming to generate buzz for a new mini-album.
The "taxi company" was actually a marketing campaign to promote an upcoming four-song EP scheduled for release on November 1. This revelation reframes Golan's supposed business move as a strategy to advance his music career. The use of unconventional marketing tactics to create interest around new music releases is not uncommon in the music industry, with artists and their PR teams often seeking creative ways to generate headlines and public discussion before a project's launch.
Examples of such elaborate marketing campaigns include rapper Lil Nas X's "pregnancy" promotion for his debut album "Montero" in 2021, which involved staged photoshoots and ultrasound images. Similarly, in 2022, rappers Drake and 21 Savage promoted their joint album "Her Loss" with fake Vogue magazine covers, leading to a lawsuit from Condé Nast. Singer The Weeknd also employed a distinct visual concept for his "After Hours" album (2020-2021), appearing with bandaged or distorted facial features as part of the artistic concept.
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