Toyota Extends Title Sponsorship of Israel's Israman Triathlon
Translated & summarized from Sport5 by baba
Toyota Israel and Schwong have extended their title sponsorship for the TOYOTA Land Cruiser Challenge ISRAMAN triathlon in Eilat for a second year. The 28th edition of the race, part of the global Challenge Family series, is experiencing record demand with a 25% increase in registrations. Last year's event saw course records broken by Almog Alazri and Marcel Boulbat, both expected to return.
The story in 5 lines · by baba
- Toyota Israel and Schwong extended their title sponsorship for the TOYOTA Land Cruiser Challenge ISRAMAN.
- The 28th edition of the Israman triathlon in Eilat is part of the global Challenge Family series.
- The race includes a 3.8 km swim, 180 km bike ride, and a 42.2 km marathon.
- Registrations have increased by 25% this year, nearing a sell-out.
- Last year's course records were broken by Almog Alazri and Marcel Boulbat, who are expected to compete again.
Toyota Israel and Schwong, part of the RGE media group, have announced an extension of their partnership, continuing Toyota's title sponsorship of the prestigious Israman triathlon and Ironman competition. The event, now in its 28th year in Eilat, will again be known as the TOYOTA Land Cruiser Challenge ISRAMAN. It is part of the global Challenge Family series and is recognized as one of the world's most challenging and scenic Ironman races.
The competition will serve as the official Israeli championship for the full Ironman distance, featuring a 3.8 km swim in the Red Sea, a 180 km bike ride through the hilly and windy Eilat mountains, and a 42.2 km marathon run. The iconic Toyota Land Cruiser 250 will be the official vehicle of the event, symbolizing shared values of power, reliability, resilience, and the ability to overcome any obstacle with the endurance and determination of the Israman athletes.
This year's event has seen record demand, with a 25% increase in registrations compared to last year, nearing a sell-out. This surge follows the success of the previous year, where course records were broken by Almog Alazri in the full distance (8:47:57) and Marcel Boulbat in the half distance (4:13:36). Both are expected to compete again this year.
Hila Ariel, VP of Marketing at Toyota Israel, expressed pride in the continued partnership, highlighting the natural connection between the Land Cruiser's ability to handle extreme conditions and the athletes' pursuit of pushing their limits. Schwong CEO Shlomi Peri added that Toyota's renewed sponsorship is a significant vote of confidence, underscoring the Israman's status as a symbol of strength, inspiration, and community in Israel.