Israeli AI Firm PointFive Appoints Akiva Keats as VP of Marketing
Translated & summarized from Ice by baba
Israeli AI company PointFive has appointed Akiva Keats as its new VP of Marketing and Partnerships. Keats, an early employee, previously built the company's partnership network. The company develops AI efficiency platforms like TokenShift, addressing challenges in AI cost management for organizations. PointFive, founded in 2023, has raised $96 million and serves Fortune 500 clients.
The story in 6 lines · by baba
- Akiva Keats has been appointed VP of Marketing and Partnerships at Israeli AI firm PointFive.
- PointFive recently secured $60 million in Series B funding, led by Accel.
- Keats previously established PointFive's strategic partnerships with major cloud providers.
- The company's product, TokenShift, offers control and visibility for enterprise AI agents.
- PointFive was founded in 2023 and has raised a total of $96 million.
- The company serves Fortune 500 clients and has over 100 employees globally.
Israeli company PointFive, which recently raised $60 million in a Series B funding round led by Accel, announced on Sunday the appointment of Akiva Keats as its new VP of Marketing and Partnerships. Keats, who joined PointFive as its first GTM employee during the Seed stage, will now lead the company's marketing efforts. He will also continue to manage strategic partnerships with cloud providers and technology partners and will join the company's executive management team.
In his previous role at PointFive, Keats worked closely with the founders from the company's inception, initially in business development and later as VP of Business Development and Partnerships. He was instrumental in building the company's partnership ecosystem from the ground up, which includes major cloud providers like AWS, Google Cloud, and Microsoft Azure, as well as global integrators and resellers in the U.S., making it a key growth driver for the company. Prior to joining PointFive, Keats spent nearly 15 years in management and strategy roles at Bank of America and Wells Fargo. He holds a bachelor's degree in Economics and Business Administration from Bar-Ilan University and an MBA from the University of North Carolina.
The appointment comes as organizations globally are rapidly increasing their use of AI agents and models but struggle with cost management and return on investment. PointFive addresses this challenge with its product TokenShift, a control plane for enterprise AI agents that provides visibility, control, and efficiency in the use of tokens and models. The company also offers an agent-based FinOps platform designed to identify and rectify waste in cloud, data, and AI expenditures.
PointFive was founded in 2023 by Alon Arbez (CEO), Gal Ben-David (CPO), and Amir Hozez (CTO). The company develops infrastructure efficiency platforms for organizations, including TokenShift and an agent-based FinOps platform for cloud, data, and AI. PointFive serves Fortune 500 companies and employs over 100 people across its offices in Tel Aviv, London, and the U.S., having raised a total of $96 million from investors such as Accel, Index Ventures, Salesforce Ventures, and Entrée Capital.