Israelis Flock to Short, Affordable Cyprus Getaways
Translated & summarized from Ice by baba
Israeli tourism company Issta has launched "Quickie in Cyprus" packages, offering short weekend trips starting at NIS 700, including flights and hotels. These affordable getaways are designed for busy Israelis seeking a brief international break without using vacation days. The company anticipates these short, accessible trips to Cyprus will become increasingly popular this winter due to its proximity and amenities.
The story in 6 lines · by baba
- Issta launched "Quickie in Cyprus" for short, affordable weekend trips starting at NIS 700.
- The packages include round-trip flights and hotel stays, targeting busy Israelis.
- Cyprus is a popular destination due to its proximity, less than a one-hour flight away.
- Trips are designed to not require using annual vacation days.
- Examples include stays in Larnaca hotels like Leonardo Beach and Radisson Blu.
- The trend of short, focused getaways is expected to grow this winter.
Following the High Holidays, Israeli tourism company Issta is launching a new product called "Quickie in Cyprus" to cater to changing consumer habits. These short, focused winter getaways are designed for busy schedules and family budgets, offering a brief international experience without extended time off work. The packages start at NIS 700 per person, including round-trip flights and hotel accommodation.
The "Quickie" concept focuses on weekend trips, typically from Thursday to Friday or Friday to Saturday. This model allows travelers to fly, enjoy activities, shop, and return to Israel without using their annual vacation days. Many of these packages utilize Israeli airlines, providing travelers with added certainty and flexibility.
Tali Noy, Issta's VP of Strategy, Marketing, and Digital, explained that the initiative stems from a precise understanding of current Israeli consumer needs. "You pay NIS 700 and breathe foreign air for 48 hours, isn't that worthwhile?" she stated, highlighting the aim to create affordable, short packages that leverage Cyprus's geographical proximity. She noted the diverse target audience, including corporate groups, mother-daughter trips, shopping excursions for couples, spa visits, and quality time abroad.
Issta is offering packages at various hotels on selected dates in November, January, and February. Examples for November include a one-night stay in Larnaca at Leonardo Beach Hotel & Spa from $289 per person (November 13-14), a two-night weekend in Larnaca at Best Western from $246 per person (November 26-28), and a one-night stay at the 5-star Radisson Blu Larnaca from $299 per person (November 27-28).
The tourism industry anticipates that these short, focused trips will gain further traction throughout the upcoming winter season. Cyprus's appeal lies in its less than one-hour flight time, coupled with accessible spa hotels and shopping centers, making it a convenient and cost-effective option for Israelis seeking a brief escape from routine.
Mentioned
