Israeli Rapper Tuna's Concerts Generate Significant Profits
Translated & summarized from Ice by baba
Israeli rapper Tuna is expected to earn between 90,000 to 100,000 shekels from a single sold-out concert at Zappa Amphi Shuni. This figure is before income tax and after deducting significant production and operational costs. His larger joint concerts with Ravid Plotnik in 2023 generated millions in revenue, with each artist earning between 6 to 7 million shekels. Tuna has also expanded into advertising, recently endorsing a coffee brand and previously being slated for a campaign with a fashion company.
The story in 6 lines · by baba
- Tuna's upcoming concert is projected to net 90,000-100,000 shekels before income tax.
- A sold-out show at Zappa Amphi Shuni with 1,400 attendees is estimated to gross 264,600 shekels.
- Total production expenses for a single concert are estimated at 170,000 shekels.
- Tuna and Ravid Plotnik earned 6-7 million shekels each from six joint concerts in May 2023.
- Tuna recently earned hundreds of thousands from a coffee brand endorsement.
- A planned campaign with Renoir was unexpectedly canceled.
Israeli rapper Itai Zevulon, known by his stage name Tuna, is a prominent figure in the local hip-hop scene and a popular artist. In recent years, he has also become one of Israel's most profitable performers. Tuna is scheduled to perform Saturday night at Zappa Amphi Shuni in Binyamina. An analysis by the website Ice estimates that a sold-out concert at the 1,400-capacity venue, with tickets priced at 189 shekels, would generate approximately 264,600 shekels before taxes.
After deducting expenses such as VAT (around 39,000 shekels), ticketing system fees, credit card processing, marketing, and ACUM royalties (about 22,000 shekels), venue rental, security, licensing, and ushers (estimated at 45,000 shekels), and sound and lighting production costs (around 35,000 shekels), the total production expenses are estimated at 170,000 shekels. This leaves Tuna and his production team with a net profit of approximately 90,000 to 100,000 shekels per show before income tax.
These figures, while substantial for a single performance, are dwarfed by the profits from Tuna's larger shows. In 2023, Tuna and his long-time collaborator Ravid Plotnik announced a joint concert at Live Park in Rishon LeZion. All tickets for the initial show sold out within minutes, leading to the addition of two more shows on the same day, which also sold out rapidly. In total, 45,000 tickets were sold that day. Their collaboration included nearly 100,000 tickets for six joint performances in May, generating a total revenue of approximately 20.5 million shekels. After all expenses, each artist reportedly earned between 6 to 7 million shekels.
Tuna's financial success extends beyond live performances. He recently became the spokesperson for "Turkish Coffee" by Elite, a campaign estimated to have earned him hundreds of thousands of shekels, though it also sparked controversy online with accusations of "commercialization." A subsequent major campaign for the fashion brand "Renoir," which was expected to yield significant income and include a collection designed by him, was unexpectedly canceled shortly before the scheduled filming.