Channel 12 Accused of Manipulating Ratings by Splitting Broadcast
Translated & summarized from Now 14 by baba
Channel 12's main evening news broadcast received its lowest rating in four months with 9.8% viewership. The broadcast was split into two parts, with the first segment achieving 10.6% and the second 9.1%. This division allowed the channel to highlight the higher figure, though the full broadcast fell below 10%. Industry insiders criticized the tactic, calling it a breach of editorial rules. This is not the first time the channel has employed this strategy to avoid low ratings.
The story in 5 lines · by baba
- Channel 12's main news broadcast recorded a four-month low of 9.8% viewership.
- The broadcast was split into two segments, achieving 10.6% and 9.1% respectively.
- Industry sources claim the split violates editorial standards for presenting ratings.
- The channel has reportedly used this tactic previously to avoid low ratings.
- The full broadcast viewership fell below the 10% threshold.
Channel 12's main evening news broadcast recorded its lowest rating in four months on Thursday, achieving only 9.8%. However, detailed viewership data revealed the broadcast was split into two segments. The first segment garnered 10.6% viewership, while the second dropped to 9.1%. This division allowed the channel to promote the higher figure, despite the full broadcast falling below the 10% threshold. Industry sources criticized the move, stating that splitting the broadcast does not adhere to editorial standards. This is reportedly not the first time Channel 12 has divided its programming to avoid low ratings. The full broadcast on Thursday had 275,000 viewers in its first part and 228,000 in its second, totaling 9.8% viewership. The channel's own website, N12, listed the entire broadcast as a single program, dated October 15, 2026, and included segments from 8:02 PM to after 8:50 PM, further highlighting the discrepancy in how the broadcast was presented.
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