EuroLeague Unveils Ambitious Decade-Long Plan With Billions in Revenue

The EuroLeague has announced a comprehensive ten-year plan that projects significant financial growth and expansion for Europe's premier basketball competition. The league anticipates distributing at least 3.4 billion euros to its 21 permanent member clubs over the next decade. Projections also indicate annual revenues of 650 million euros and a total club valuation of 13 billion euros.

This financial expansion is expected to be fueled by league growth, including stadium upgrades and new arena construction. The EuroLeague plans to expand its membership in two phases. The first expansion will occur next season, increasing the league to 24 teams, with a further expansion to 28 teams scheduled for 2031. This phased approach aims to ensure financial stability for all participating clubs, with the goal that all teams will be self-sustaining, a significant increase from the current approximately 40% of clubs considered stable.

For Israeli basketball, this plan means substantial financial benefits. Maccabi Tel Aviv, a current senior member, is expected to earn approximately 200 million euros over the decade. Should Hapoel Tel Aviv and Hapoel Jerusalem secure permanent licenses, they could each earn around 100 million euros. However, if these two clubs do not receive licenses for the upcoming season, they will have to wait until the 2031 expansion window.

The league's announcement also detailed projected increases in club and league valuations. Currently, permanent license-holding clubs are valued at 1.8 billion euros, with the league itself valued at 1.4 billion euros. The new franchise-based model is expected to immediately boost these values by 25% starting in the 2026/27 season. By the end of the decade, the total value of current permanent member clubs is projected to reach 5.4 billion euros, and the league's value could soar to 7.98 billion euros.