Hapoel Tel Aviv FC Launches Breast Cancer Awareness Campaign with Smart Chip Technology
Translated & summarized from Ice by baba
Hapoel Tel Aviv FC is participating in its sixth annual breast cancer awareness campaign, with players wearing pink jerseys and a new smart chip technology in jerseys directing fans to a risk assessment survey. The club, now under the ownership of Edmond Safra, is experiencing financial stability and is also performing well in the league, currently third. CEO Guy Primor highlighted the importance of early detection, which can increase recovery rates to about 90%.
The story in 6 lines · by baba
- Hapoel Tel Aviv FC players will wear pink jerseys for breast cancer awareness.
- A smart chip in jerseys directs fans to a breast cancer risk assessment survey.
- Edmond Safra's ownership has brought unprecedented financial stability to the club.
- Early detection of breast cancer can increase recovery rates to approximately 90%.
- The club is currently third in the Israeli Premier League standings.
- Hapoel Tel Aviv is reportedly seeking to sign defender Hamoudi Ammar.
Hapoel Tel Aviv Football Club is continuing its tradition of supporting breast cancer awareness for the sixth consecutive year, coinciding with October's global observance of the disease. Players from the senior team, women's team, and youth team will wear pink, the international color for breast cancer awareness, during their upcoming league matches. This initiative takes place amid significant financial changes for the club, following the acquisition of ownership by Edmond Safra, a scion of a prominent Brazilian-Jewish banking family. Safra's investment has provided unprecedented financial stability to the club, which has historically struggled with economic instability, marking a substantial shift in its management culture.
As part of this year's campaign, the club has introduced innovative technology: a smart chip embedded in the players' jerseys. Fans with official red or white jerseys are encouraged to tap their phones to the team crest, which will direct them to the "One in Nine" association's website. There, they can complete a risk assessment survey, with the club emphasizing that "5 minutes can save a life."
In addition to the digital outreach, the club's representatives participated in a photoshoot with five breast cancer survivors who volunteer with the "One in Nine" association. A special pre-game ceremony will be held before Saturday's match, urging women to undergo screenings, as early detection increases recovery rates to approximately 90%.
Hapoel Tel Aviv's CEO, Guy Primor, expressed pride in continuing the "pink jersey" tradition and strengthening the partnership with "One in Nine." He echoed the call for fans to complete the survey and get screened, stating that early detection saves lives. The club is currently performing well in the league, sitting third with 13 points after six games, and is also reportedly looking to strengthen its squad, with interest in 23-year-old defender Hamoudi Ammar from MS Ashdod.
Mentioned
The same event, reported separately by each outlet. Open a few to compare what different newsrooms emphasize — and what they leave out.
Centre 1Other 1
Not the same event — other stories that share this one’s people, places, or theme: background, reactions, and follow-ups.
