Chinese Electric Vehicle Dealership Changes Hands in Israel
Translated & summarized from Calcalist by baba
The dealership for Chinese electric vehicle brand EVEASY is set to transfer from Carasso Motors to Auto Chen in Israel. This follows Auto Chen taking over the Forthing brand dealership from UMI. Neither EVEASY nor Forthing have achieved significant sales in Israel to date. Both brands are now preparing for European market entry, which may lead to new models being introduced in Israel.
The story in 5 lines · by baba
- The EVEASY Chinese electric vehicle dealership is transferring from Carasso Motors to Auto Chen.
- Auto Chen previously took over the Forthing brand dealership from UMI.
- No EVEASY cars were sold in Israel in 2026.
- Forthing sales in Israel have also been zero units this year.
- Both brands are preparing for European market entry with new models.
Another Chinese electric vehicle dealership is changing hands in Israel shortly after its arrival. The EVEASY dealership is expected to transfer from Carasso Motors (Frisbee), which imports Chery, XPeng, Renault, and Nissan, to Auto Chen in the coming weeks. Auto Chen currently imports Maxus electric vehicles.
This is not the first dealership Auto Chen has taken over. Several weeks ago, the company announced it would market vehicles from Chinese manufacturer Forthing, previously marketed by UMI. In the case of EVEASY, the manufacturer began as a collaboration between France's Renault and China's Jiangling. The only model sold in Israel was the LIMO family car.
According to previous reports, no EVEASY cars were sold in Israel in 2026, despite the dealership being held by Frisbee. Similarly, Forthing sales in Israel this year also stood at zero units. Both EVEASY and Forthing brands had a slow start in Israel, but they are now preparing to enter the European market, which will likely involve introducing new models suitable for the Israeli market.