Israeli Online Shopping Dips Amid Holiday Season and Travel Bookings
Translated & summarized from Globes by baba
Israeli online shopping decreased by 12% in September due to the High Holidays, with international sites seeing a 14% drop. Many Israelis booked and then canceled travel options, often reserving multiple accommodations. Domestic online orders fell 9%, though Shufersal saw a 5% increase. The data comes from Shop Analytics, which tracks purchases from a consumer panel.
The story in 6 lines · by baba
- Israeli online shopping dropped 12% in September due to holidays and travel.
- International e-commerce orders fell 14%, with AliExpress and Shein seeing significant declines.
- About 31% of Israelis booking vacations in September canceled at least one reservation.
- Domestic online orders decreased by 9%, though Shufersal's orders grew 5%.
- KSP led domestic online sales despite a 20% order volume decrease.
- Shop Analytics gathered the data from a panel of 4,000 Israeli consumers.
Israeli online shopping saw a significant decrease of approximately 12% in September compared to the previous month, largely attributed to the Jewish High Holidays and numerous weekends, which led many to prioritize domestic or international travel and in-person shopping.
International e-commerce sites experienced a more pronounced decline of 14% in order volume. AliExpress remained the market leader but saw a 20% drop in orders from August and a slight decrease year-over-year. Shein followed in second place with a 15% monthly order decrease, while Temu maintained a stable order volume. iHerb, celebrating its 30th anniversary, saw its average order value at 241 shekels.
Travel booking sites were prominent among the top international players. Booking.com ranked fifth, noted for its free cancellation policy, with data indicating that about 31% of Israelis who booked a vacation in September canceled at least one reservation. This practice often involves booking multiple options and canceling those not chosen. Wizz Air was eighth, having announced increased flight frequencies and the resumption of several routes. Agoda, also part of Booking Holdings, was ninth, with 21% of its Israeli users making at least one cancellation.
Domestically, online orders fell by about 9%. KSP led the market despite a 20% decrease in orders, with an average basket of 351 shekels, driven by electronics and appliances. Shufersal climbed to second place with a 5% increase in orders, benefiting from holiday shopping and promotions, and an average basket of 737 shekels. Terminal X, a fashion and lifestyle site, ranked fifth among domestic players with an 11% order growth and an average basket of 415 shekels. Urbanica, a marketplace offering fashion, home design, and toys, was seventh.
The data was collected by Shop Analytics, a technology research firm that monitors online purchases from a panel of 4,000 consumers aged 15 and above, analyzing their order confirmations and invoices.
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