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MakoTech

Israeli AI Startup Revolutionizes Online Shopping With Accurate Virtual Sizing

Translated & summarized from Mako by baba

CenterCharged tone

Hebrew · 1 newsroom

Israeli startup VIBE AI has developed a new technology using a single photo to accurately determine clothing sizes for online shoppers, aiming to eliminate incorrect fits. The AI system analyzes body proportions and fabric elasticity, ensuring user privacy by not storing personal data. Tested successfully on tailored clothing and with potential applications in beauty, the technology is being integrated into retailers, promising to reduce returns and improve online shopping accuracy.

The story in 6 lines · by baba

  • Israeli startup VIBE AI uses AI and a single photo to accurately determine clothing sizes for online shoppers.
  • The technology analyzes body proportions and fabric elasticity, prioritizing user privacy.
  • Fashion influencer Avichai Dayi confirmed the AI's accuracy with tailored trousers.
  • The system is being integrated into retailers like The המשביר and Twenty Four Seven.
  • VIBE AI's technology also shows potential for virtual try-ons in the beauty industry.
  • The innovation aims to reduce costly returns and enhance the online shopping experience.
Israeli AI Startup Revolutionizes Online Shopping With Accurate Virtual Sizing
Editorial illustration generated by baba News, not a photograph of the event.

An Israeli startup, VIBE AI, is aiming to end the guesswork involved in online clothing purchases with a new technology that analyzes a single, private photo to determine accurate sizing. The system processes a user's full-body image, compares it to the manufacturer's precise size charts, and factors in the elasticity of specific fabrics to recommend the best fit. VIBE AI emphasizes that the technology prioritizes user privacy, using the photo solely for analysis without storing personal data.

The technology has already been integrated into several fashion retailers in Israel and Europe, including The המשביר and Twenty Four Seven. Shoppers can upload a photo to the platform on participating websites, and the AI provides a precise item recommendation. Additionally, the system enables visual search, allowing users to find specific items or similar styles from uploaded images.

To test its efficacy, fashion influencer Avichai Dayi put the technology through its paces with a blazer and tailored trousers. Despite initial skepticism, Dayi was impressed, stating, "The trousers fit you perfectly. We took tailored trousers and there is a complete match between the website and reality. The result test is ten out of ten. It's crazy." This level of accuracy, especially with tailored garments, marks a significant advancement in bridging the gap between online visualization and physical fit.

The AI's capabilities extend beyond apparel, with potential applications in the beauty industry. A demonstration using ChatGPT simulated makeup application, including lipstick and eyeshadow, on a user's photo. It met the challenge and understood that there needs to be shine. It also added blush for me. I don't know how accurate the shade is one hundred percent, but the direction is completely positive. With time, it will only improve."

While VIBE AI's technology significantly enhances the accuracy and efficiency of online shopping, potentially reducing costly returns for businesses and improving the consumer experience, it is unlikely to eliminate physical shopping entirely. The cultural and social aspects of in-store browsing and fabric touching are expected to remain appealing. However, for consumers seeking convenience and certainty in their purchases, this AI-driven solution offers unprecedented efficiency.

MakoCentre · Neve Ilan

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