Israeli AI Startup VIBE AI Revolutionizes Online Shopping with Accurate Sizing
Translated & summarized from Mako by baba
Israeli startup VIBE AI has developed a new technology that uses a single private photo to accurately determine clothing sizes for online shoppers, aiming to end the problem of incorrect fits. The AI system analyzes body proportions against manufacturer data and fabric elasticity, and has been integrated into several retailers. In trials, the technology proved highly accurate for both clothing and virtual makeup try-ons, significantly improving the online shopping experience and reducing returns.
The story in 6 lines · by baba
- Israeli startup VIBE AI uses a single private photo to accurately determine clothing sizes for online shoppers.
- The AI technology analyzes body proportions, manufacturer size charts, and fabric elasticity for precise recommendations.
- Fashion influencer Avichai Dayi confirmed the AI's perfect fit for tailored trousers and a blazer in a real-world test.
- VIBE AI's technology also enables virtual makeup try-ons, accurately simulating product appearance and texture.
- The system prioritizes user privacy by using photos solely for analysis without storing personal data.
- The technology aims to reduce returns for retailers and improve the online shopping experience for consumers.
An Israeli startup, VIBE AI, is aiming to eliminate the guesswork involved in online clothing purchases with a new technology that analyzes a single, private photo to determine accurate sizing. The system processes a user's full-body image, comparing their body proportions with the specific manufacturer's size chart and the elasticity data of the fabric. VIBE AI emphasizes that the technology prioritizes user privacy, as the photo is used solely for data analysis and is not stored.
The technology has already been integrated into several fashion retailers in Israel and Europe, including The Market and Twenty Four Seven. Users upload a full-body picture on participating websites, and the AI recommends the best-fitting item. The system also enables visual search, allowing users to find specific items or similar styles from uploaded images and suggesting complementary pieces.
To test its efficacy, fashion influencer Avichai Dayi participated in a trial involving a blazer and tailored trousers. Despite initial skepticism, Dayi was impressed when the AI-recommended sizes for both items fit perfectly, stating there was a complete match between the website's recommendation and reality. This accuracy, especially with tailored clothing, is seen as a significant breakthrough, bridging the gap between digital representation and physical fit.
The AI's capabilities are also extending to the beauty industry, with applications for virtual makeup try-ons. In a test using ChatGPT, the AI accurately simulated how different makeup products, including a lipstick with dual matte and gloss finishes, would appear on a user's face, even accounting for product textures and finishes like shine. Beauty expert Ashley Waxman Bakshi noted the impressive accuracy, particularly with the lipstick's sheen and the addition of blush, deeming the direction "entirely positive."
While VIBE AI's technology significantly enhances the accuracy and efficiency of online shopping, potentially reducing costly returns for retailers and environmental impact, it is not expected to eliminate physical shopping entirely. The cultural and social aspects of in-store shopping, such as browsing and social interaction, are likely to persist. However, for consumers seeking convenience and certainty in their purchases, the AI offers unprecedented efficiency.
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