Israeli TV Show 'Ha'Yisraelim' Returns with Record-Breaking Deal
Translated & summarized from Ice by baba
The Israeli sketch comedy "Ha'Yisraelim" is returning to Channel 13 with its original stars, the "Ma K'shir" trio, in a new season. High-tech entrepreneur Assaf Rappaport, the new owner of Channel 13, is reportedly investing a record 12 million shekels for the season, the highest sum ever paid to artists for a TV show in Israel. This move is part of Rappaport's strategy to revitalize the channel's entertainment programming. The original show aired in 2007 and was a significant cultural success.
The story in 5 lines · by baba
- "Ha'Yisraelim" sketch comedy show returns to Channel 13 after two decades.
- The "Ma K'shir" trio will star in the new season.
- Channel 13 owner Assaf Rappaport is paying a record 12 million shekels.
- This is the largest sum ever paid to artists for a TV show in Israel.
- The investment is part of Rappaport's strategy to boost Channel 13's entertainment programming.
The popular Israeli sketch comedy show "Ha'Yisraelim" (The Israelis), which became a cultural phenomenon two decades ago, is set to return with a new season on Channel 13. The comeback is marked by an unprecedented financial commitment from the channel's new owner, high-tech entrepreneur Assaf Rappaport.
Rappaport is reportedly paying the show's stars, the comedy trio "Ma K'shir" (Zion Baruch, Assi Israeloff, and Shalom Michaelashvili), approximately 12 million shekels. This figure is described as the largest sum ever paid to artists for a television program in Israel.
The new season will feature the "Ma K'shir" trio reprising their beloved characters alongside new ones, offering a humorous reflection of contemporary Israeli society. The group has been a prominent force in Israeli comedy for over twenty years, with credits including stand-up, talk shows, and acclaimed dramatic roles.
This move is part of Rappaport's broader strategy to boost Channel 13's entertainment and primetime programming. Rappaport, a co-founder of the cybersecurity giant Wiz, views humor and mainstream content as key growth drivers for the channel. The return of "Ha'Yisraelim" follows other recent initiatives, such as signing Assi Israeloff to host the new season of the game show "Money Taxi."
The original "Ha'Yisraelim" aired in 2007, achieving rare viewership numbers and producing sketches that became part of the collective memory. The success of this significant investment will depend on the trio's ability to translate current complex realities into compelling television and attract high ratings.
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