Auto Depot Opens Israel's Largest Concept Store in Prime Location
Translated & summarized from Israel Hayom by baba
Auto Depot has opened its largest concept store in Israel at Chutzot HaMifratz, investing 5 million shekels in the 1,100 square meter facility. Designed like a race track, the store offers a comprehensive range of car products and on-site installation and maintenance services. The company also launched a professional drift racing team to align with the store's motorsports theme. The store aims to provide a unique and exciting vehicle experience for customers in northern Israel.
The story in 6 lines · by baba
- Auto Depot opened its largest Israeli concept store in Chutzot HaMifratz, investing 5 million shekels.
- The 1,100 square meter store combines retail with on-site car service and installation bays.
- The store's design and operations are inspired by motorsports and race tracks.
- Auto Depot launched a professional drift racing team to enhance its brand experience.
- The strategic location was chosen for its accessibility to drivers in northern Israel.
- An official launch event will feature the racing team and their cars on October 16.
Auto Depot has launched its largest concept store in Israel, located in Chutzot HaMifratz. The expansive 1,100 square meter store, built with an investment of 5 million shekels, is designed to resemble a race track and combines a large retail space for car products with on-site service bays for maintenance and installations. The concept aims to allow drivers to address all their vehicle needs in a single visit, offering tires, interior and exterior accessories, care products, safety solutions, multimedia systems, and travel equipment, with installation services available on-site.
The strategic location in Chutzot HaMifratz, a major junction in the Haifa Bay area, was a key factor in the decision, providing easy access for drivers from Haifa, the Krayot, and the Valleys. Itzik Ozana, CEO of the Multi Retail Group which owns Auto Depot, stated that the location was chosen based on the needs of drivers in the northern region, emphasizing the complex's accessibility.
The store's design, from its graphics to its display and service areas, draws inspiration from motorsports. Auto Depot aims to infuse the shopping experience with the excitement and pace of a race track, transforming a routine car store visit into a unique event. Ozana described the opening as more than just a new branch, but a step forward in the vehicle experience.
In conjunction with the store opening, Auto Depot is launching a drift racing team, AUTODEPOT RACING TEAM BY PIT STOP, in partnership with Pit Stop. The team's professional staff will support the drivers in competitions, providing real-time installations and tire changes. Ozana highlighted that professionalism, precision, and reliability, values crucial in competitive racing, are also central to the chain's customer service.
The launch event is scheduled for Friday, October 16, at Chutzot HaMifratz, featuring the racing team and their cars. Chaim Horesh, CEO of Chutzot HaMifratz, noted that the complex offers a distinctive and engaging experience by integrating vehicles, services, and the world of racing, providing an additional destination for car needs and a rare opportunity for motorsports enthusiasts to see drift cars up close.
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