Israeli Arabic News Channel 'Makan' Launches Major Rebrand
Translated & summarized from Ice by baba
Makan News, the Arabic-language news division of the Israeli Public Broadcasting Corporation, is launching a major rebranding on October 16, including a new studio in Jerusalem and updated radio and digital platforms. The initiative aims to align with the Hebrew 'Kan News' visual identity and enhance its broadcast capabilities ahead of the October 27 Knesset elections. The network will provide special election day coverage, culminating in an exit poll at 10 PM. Makan News is a key media outlet for the Arab community in Israel.
The story in 5 lines · by baba
- Makan News, the Arabic news arm of the Israeli Public Broadcasting Corporation, will launch a major rebrand on October 16.
- The rebranding includes a new, technologically advanced news studio in Jerusalem designed by Oren Hanan.
- The initiative aligns Makan News with the visual identity of the Hebrew 'Kan News' division.
- The network will provide special election day coverage on October 27, including an exit poll at 10 PM.
- Makan News is described as the most influential public broadcasting channel for the Arab community in Israel.
Makan News, the Arabic-language news arm of the Israeli Public Broadcasting Corporation (IPBC), is set to unveil a comprehensive rebranding across all its platforms, television, digital, and radio, on October 16. This initiative, timed shortly before the upcoming 26th Knesset elections on October 27, aims to align with the new visual identity of 'Kan News' in Hebrew. The rebranding follows extensive research conducted with branding firm Firma and creative technology company Prometheus. A central feature of the renewal is a new news studio in Jerusalem, specifically designed for the network. Oren Hanan, known for designing major broadcast studios for events like the 2022 and 2026 World Cups and Euro 2023, oversaw the studio's design. The studio has undergone a significant technological upgrade, incorporating multiple presentation desks, advanced infographics systems, and dedicated areas for segments, enhancing the dynamism of broadcasts and aiming for a competitive viewing experience.
In parallel with the television and digital updates, Makan's radio station will also adopt a new musical identity, including jingles, intros, and transitions harmonized with the style of Radio 2. This completes the brand unification of the news division, culminating on election day, October 27. The newsroom will operate special broadcasts from key locations throughout the day until the release of the 'Kan News' exit poll at 10 PM, conducted by Dudi Hassid of the Kantar Institute.
Lior Landenberg, News Division Director for Kan Corporation, stated that the new studio and radio updates will enable them to deliver news to the Arabic-speaking public in an innovative, professional, independent, and accessible manner. He wished the Makan News journalistic team success. Since the IPBC's establishment, Makan has solidified its position as the primary and most influential public content and broadcasting channel for the Arab community in Israel. The platform, which includes a commercial TV channel (Channel 33), a radio station (Makan Culture and News), and a strong digital presence, offers a wide range of current affairs programs, original series, documentaries, and entertainment tailored to the local social mosaic. The new branding is expected to further cement its status as the leading news media entity within Israel's Arab society.
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