Kan News Arabic Rebrands with New Visual Identity and Studio
Translated & summarized from Alarab by baba
Kan News Arabic is launching a new visual identity and upgraded studio on October 16, ahead of the general elections. The rebranding includes a new Jerusalem studio, modernized broadcast language, and updates to its radio and digital platforms. The changes aim to provide a contemporary news experience for the Arab public across all media. The overhaul coincides with extensive election day coverage planned for October 27.
The story in 5 lines · by baba
- Kan News Arabic is launching a new visual identity and studio on October 16.
- The rebranding includes a new, technologically advanced studio in Jerusalem.
- Updates extend to Kan News Arabic's radio and digital platforms.
- The new identity aligns with Kan News's unified Hebrew and Arabic branding.
- Extensive election day coverage is planned for October 27 across all platforms.
Kan News Arabic is launching a new visual identity and upgraded studio facilities on October 16, shortly before the general elections. The rebranding includes a modernized broadcast language, a new studio in Jerusalem equipped with the latest technology, and significant changes to its radio and digital platforms. This initiative aims to provide an advanced and contemporary news experience for the Arab public across television, radio, and mobile devices.
The project is the result of extensive technical design and production work by the Kan Broadcasting Corporation, in collaboration with Verma, which assisted in building Kan's original visual identity, and Prometheus, a specialist in content, creativity, and broadcast technology. The new identity aligns with Kan News's updated visual language launched a year ago, unifying the news division's identity in both Hebrew and Arabic while preserving Kan News Arabic's distinct role in reflecting the Arab community's voice, daily life, achievements, and challenges.
The renovation includes the relocation of Kan News Arabic's broadcast to a new studio in Jerusalem, designed by Israeli designer Oren Hannan, who has worked on studios for major international sporting events like the 2022 World Cup in Qatar and Euro 2023. Hannan also contributed to the visual identity and studio upgrade for Kan News a year prior. The studio is now equipped with multiple presentation areas to accommodate diverse content formats, enhancing news delivery methods and the technical infrastructure behind the scenes for a more varied viewer experience.
Kan Radio is also adopting a new musical identity and updated broadcast elements, including jingles, intros, and station IDs, to align with the refreshed Kan News Arabic branding and reinforce its presence within the unified news division. This overhaul coincides with preparations for election day coverage on October 27, which will feature extensive, round-the-clock broadcasts across all platforms, culminating in a main news report at 10 PM presenting election poll results conducted by Kan for the Broadcasting Corporation, overseen by Dudi Hassid from the Kantar polling institute.
Lior Londonberg, News Division Director at Kan Broadcasting Corporation, stated that the new studio and radio updates will enable them to deliver news to the Arab public in Israel with professionalism and independence, ensuring broad accessibility. He wished the Kan News Arabic journalistic team success.