LaIsha Magazine and TikTok Unite to Empower Women

LaIsha magazine and TikTok collaborated for a joint conference focused on women creating positive influence. The event, held on Thursday, October 8th, at "East" in Tel Aviv, brought together prominent women and content creators to highlight how individuals can use their platforms for positive change.

During the conference, eight TikTok creators were honored with the "Positive Influence Creator" award for their content that empowers other women. Karina Shtutland, editor of LaIsha, stated, "When women lift each other up, share knowledge, use their platforms, and do good, it translates into positive change in the real world."

Natalie Ziv, VP of Communications for TikTok in Israel and Nordic Countries, explained that the platform's algorithm prioritizes content quality over follower count or celebrity status. She later moderated a panel titled "Where Are All the Women?" which discussed the underrepresentation of women in decision-making roles. Panelists included Shi-Li Spiegelman, CEO of Ichilov Health Corporation; Yael Yechieli, leader of the 50:50 initiative for gender equality; and Efrat Shukron, a Haredi activist, media personality, and content creator.

Another panel, hosted by a LaIsha journalist and featuring Leah Schnirer, Olympic athlete Neta Rivkin, and TV presenter Rotem Israel, explored the theme "A Healthy Mind in a Healthy Body." Conference host Corinne Gideon interviewed Anna Pelkin, Director of Business Operations for TikTok Israel, about her career path and how women can advance to key positions.

Notable guests attending the event included Ophira Assaig, Linoy Ashram, Shi-Li Lipa, Leah Griner, Maor Brochman, Emma Mading, Ira Dolfin, Mai Kurtz, Ronit Yudkevitch, Sarit Polak, Alice Zano, Alaya Hoff, and Lir Cohen, among many others. The conference concluded with the awarding of the "Positive Influence Creator" prizes to the eight TikTok creators.