Idan Amedi Invests NIS 20 Million in New Jerusalem-Themed Coffee Brand
Translated & summarized from Kipa by baba
Singer and actor Idan Amedi is launching a new black coffee brand called "Jerusalem Coffee" in partnership with the Aroma chain. Amedi is investing NIS 20 million in the venture, serving as the brand's spokesperson and actively involved in product development and branding. The coffee will be produced by Aroma and sold in their stores and other food networks.
The story in 5 lines · by baba
- Idan Amedi is investing NIS 20 million in a new coffee brand named "Jerusalem Coffee."
- Amedi will be the spokesperson and a partner in the development of the new coffee brand.
- The "Jerusalem Coffee" brand aims to connect the product with Idan Amedi's Jerusalem roots.
- Amedi was involved in selecting coffee blends, packaging design, and brand identity.
- The coffee will be produced by Aroma and sold in Aroma branches and other food retailers.
Singer and actor Idan Amedi is expanding his ventures beyond entertainment with a significant investment in a new black coffee brand, "Jerusalem Coffee." Amedi will serve as the brand's spokesperson and is a partner in the project, contributing to its development. The total investment in this initiative amounts to NIS 20 million.
The brand name "Jerusalem Coffee" was chosen to connect the product with Amedi's roots in Jerusalem. His involvement goes beyond appearing in advertising campaigns; he actively participated in selecting coffee blends, designing packaging, and shaping the brand's identity. The coffee will be produced at Aroma's factory, and according to the chain, it will be available in their branches and distributed through other food retailers. This move allows consumers to encounter Amedi through a product for home preparation, in addition to his presence on stage and screen.
Mentioned
