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IceEconomy

Autodepot Opens Israel's Largest Concept Store in Haifa

Translated & summarized from Ice by baba

BusinessNeutral tone

Hebrew · 2 newsrooms covering

Autodepot has opened its largest concept store in Haifa, Israel, with a 5 million shekel investment. The 1,100 square meter facility combines car product sales with on-site services and is inspired by motorsports. The launch coincides with the formation of a new drift racing team. This expansion follows the recent acquisition of Autodepot's parent company, Multi Retail Group, by businessman Ronen Ganon.

The story in 6 lines · by baba

  • Autodepot launched its largest concept store in Haifa, Israel, with a 5 million shekel investment.
  • The 1,100 square meter store combines car product retail with on-site maintenance and installation services.
  • The store's design is inspired by motorsports, aiming to enhance the customer experience.
  • Autodepot also launched a drift racing team in collaboration with Pit Stop.
  • The opening follows businessman Ronen Ganon's acquisition of Autodepot's parent company, Multi Retail Group.
  • The acquisition of Multi Retail Group was valued at 173 million shekels.

Autodepot, a car accessory and service chain, has launched a new concept store in the Hutzot HaMifratz shopping complex in Haifa, representing a 5 million shekel investment. The 1,100 square meter store is described as the largest of its kind in Israel and combines retail sales of car products with on-site professional services, including maintenance and installations. The store's design is inspired by motorsports, aiming to integrate the shopping experience with the automotive world.

Products available at the new location include tires, car accessories, detailing and maintenance supplies, safety solutions, multimedia systems, and interior and exterior accessories. The facility also features a garage area for treatments, services, and installations, allowing customers to address multiple vehicle needs in a single visit.

This expansion coincides with Autodepot's launch of the AUTODEPOT RACING TEAM BY PIT STOP drift racing team, a collaboration with Pit Stop. Autodepot professionals will support the team by performing installations and tire changes for drivers. The company stated that this partnership is built on shared values of professionalism and reliability, with the racing connection to be reflected in the new store.

The launch event is scheduled for Friday, October 16, at Hutzot HaMifratz, featuring team drivers and race cars. Attendees will have the opportunity to meet the drivers and see the vehicles up close, while also learning about Autodepot's offerings.

Itzik Ozana, CEO of Multi Retail Group, which owns Autodepot, explained that the new store aims to enhance the car service and sales experience by integrating a wide range of products with professionalism and reliability. He noted that Haifa was chosen to serve drivers in the north and due to the complex's accessibility.

Chaim Horesh, CEO of Hutzot HaMifratz, welcomed the store, highlighting its integration of automotive, service, and innovation, and anticipating that the racing theme and launch event will offer visitors a unique experience.

The concept store opening follows the acquisition of the chain by businessman Ronen Ganon, who heads the Ganon Group and co-owns the Zola Stock chain. In August, Ganon signed an agreement to acquire control of Multi Retail Group, which also includes brands like ACE, Beithili, and Urban, for 173 million shekels. The deal involves purchasing 70% of the company's shares from Fdma Fund and an additional 2.3% from CEO Itzik Ozana, bringing Ganon Group's stake to an expected 72.3%. The transaction is pending approval from the Antitrust Commissioner. Multi Retail operates in home goods, automotive, and furniture sectors, with online operations and a national presence. The acquisition aims to give Ganon Group control of a retail platform with established brands and trade, import, and logistics infrastructure, with potential future integration with Zola Stock.

IceOther · Tel Aviv

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Full coverage · 2 outlets
First: Ice · 10h ago

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