Women's Basketball Stars Launch Breast Cancer Awareness Campaign
Translated & summarized from Mako by baba
Israeli women's basketball stars are participating in the "Take a Moment" campaign to raise awareness for early breast cancer detection. Launched by the Women's National League and Keter, the initiative features a video and in-game activations throughout October. The campaign uses the athletes' platform to encourage women to schedule regular health check-ups, as early detection is key to improving recovery rates for the most common cancer among Israeli women.
The story in 5 lines · by baba
- Women's basketball stars are promoting early breast cancer detection in the "Take a Moment" campaign.
- The campaign features a video with players Eden Tsipor, Shir Tirosh, Abi Myers, and Dor Saar.
- Keter's "Take a Moment" initiative uses an iconic pink chair to symbolize pausing for health.
- The campaign runs throughout October, Breast Cancer Awareness Month.
- Early detection significantly improves recovery rates for breast cancer in Israel.
The Women's National League and Keter have launched a new campaign called "Take a Moment" to raise awareness for early detection of breast cancer, coinciding with the start of the 2026/27 season. The initiative features a video starring four prominent Israeli women's basketball players: Eden Tsipor of Hapoel Rishon LeZion, Shir Tirosh of Elitzur Ramla, and Abi Myers and Dor Saar of Maccabi Bnot Ashdod.
The campaign video shows the players on the basketball court, each in their team uniform, with a distinctive pink "Take a Moment" chair from Keter placed in the center. The players use their athletic background, where constant motion is the norm, to convey a message to women: while coaches dictate when to stop during training, life doesn't always provide reminders, making it crucial to pause and schedule a check-up. This collaboration is part of an ongoing effort throughout October, Breast Cancer Awareness Month.
During televised league games, players wear pink shirts, and the pink Keter chairs are displayed on the court, with "Take a Moment" messages appearing on screen. The campaign extends to social media with the shared video, aiming to reach a wider audience. Keter's "Take a Moment" initiative is in its seventh year, using its iconic pink chair as a symbol for women to prioritize their health. Hundreds of organizations participate annually, with QR codes on the chairs linking to a website offering information on breast cancer, risk assessment surveys, and links to schedule screenings.
Breast cancer is the most common cancer among women in Israel, and early detection significantly improves recovery rates. Keter and the Women's National League aim to leverage the sports platform and the players' influence to encourage women to take action regarding their health. Odi Sagie, CEO of Keter Group, expressed his pleasure in seeing the message amplified through top athletes, emphasizing the importance of pausing for health.
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