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Women's Basketball League Launches Breast Cancer Awareness Campaign
The Women's Basketball League and Keter have launched the "Shvi Rega" campaign to raise breast cancer awareness, featuring star players like Eden Tsipor and Shir Tirosh.
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What happened
- 01The Women's Basketball League and Keter launched the "Shvi Rega" campaign for breast cancer awareness.
- 02Four prominent Israeli women's basketball players star in the campaign's promotional video.
- 03The campaign encourages women to pause and schedule early detection screenings for breast cancer.
- 04Pink chairs and messages are featured during league games and broadcasts throughout October.
- 05The "Shvi Rega" initiative by Keter is in its seventh year and includes a website with health information.
The initiative uses a video and on-court displays during October, Breast Cancer Awareness Month, to encourage women to schedule early detection screenings. This marks the seventh year of Keter's "Shvi Rega" project, which aims to leverage sports' influence to promote women's health.
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