Salesforce Acquires Israeli AI Analytics Startup Loops for $30 Million

Global tech giant Salesforce has acquired Israeli startup Loops, which developed an AI-powered analytics platform, for approximately $30 million. This marks Salesforce's tenth acquisition in Israel and its fourth in the past two years, underscoring its continued investment in the Israeli tech sector.

Loops, founded in 2020 by Tom Laufer, Ido Adib, and Brian Balfour, operates from both Tel Aviv and the United States. The company's technology addresses a key challenge in business intelligence and organizational analytics: while existing systems can report on business metrics, they often fail to explain the underlying causes or suggest future actions. Loops' platform connects to an organization's data sources, analyzes metrics like revenue, conversions, customer retention, and user engagement, and identifies the factors influencing these outcomes.

The acquisition aligns with Salesforce's strategy to enhance its "agentic" analytics capabilities, which involve systems that not only display data but also monitor it, alert users to changes, explain their origins, and recommend next steps. Salesforce indicated that Loops' functionalities could be integrated into tools like Slack and email, providing users with continuous analysis within their existing workflows.

Marc Richer, Senior Vice President and General Manager of Tableau, stated that Loops will help Tableau advance its goal of transforming data into real-time insights and actions. Tom Laufer, CEO and Co-Founder of Loops, commented that the company was built on the principle that analytics should empower businesses to understand the drivers of their results and guide future decisions. The deal is expected to close in early November of Salesforce's fiscal year 2027, subject to customary closing conditions.