Salesforce Acquires Israeli AI Analytics Startup Loops for $30 Million
Translated & summarized from Calcalist by baba
Salesforce has acquired Israeli AI analytics startup Loops for an estimated $30 million, aiming to integrate its technology into Tableau. Founded in 2020, Loops uses AI to analyze data, identify root causes of changes, and suggest actions. The acquisition enhances Salesforce's strategy for AI-driven analytics and follows previous Israeli acquisitions by the company.
The story in 6 lines · by baba
- Salesforce acquired Israeli AI analytics startup Loops for an estimated $30 million.
- Loops was founded in 2020 by Tom Laufer and Ido Adib.
- The startup's AI technology analyzes data to explain 'why' changes occur.
- Loops' 'Scout' AI agent provides automated alerts and insights.
- The acquisition aims to boost AI capabilities within Salesforce's Tableau platform.
- This is Salesforce's latest acquisition in Israel, following Own and Zoomin.
American software giant Salesforce has acquired the Israeli startup Loops, which develops an AI-powered analytics platform. The deal, expected to close in early November, is reportedly valued at approximately $30 million. Salesforce plans to integrate Loops' technology and team into Tableau, its data analytics platform, to enhance its analytics systems with more AI capabilities and autonomy.
Loops was founded in 2020 by CEO Tom Laufer and CTO Ido Adib, with Brian Balfour, founder of Reforge, also among its founders. Laufer previously led growth and analytics for Google in Europe, the Middle East, and Africa, while Adib is a software engineer with experience in R&D teams, including within the IDF's technology and intelligence unit. The company, operating from Tel Aviv and the US, had previously raised at least $14 million, including a 2022 round led by Scale Venture Partners.
Loops' product offers an alternative to traditional dashboards by automatically analyzing company data to identify factors influencing key metrics like revenue and user engagement. Using machine learning and causal analysis, it aims to explain not just what changed, but why, and suggest subsequent actions. Its recent "Scout" AI agent can alert users to changes and anomalies, perform root cause analysis, and deliver insight summaries via platforms like Slack, Microsoft Teams, or email.
For Salesforce, this acquisition aligns with its strategy to transition Tableau towards AI-driven business performance monitoring. "Loops' AI advances this by explaining why things happened and what to do next," said Marc Richer, a GM at Tableau. This acquisition follows Salesforce's recent investments in Israel, including the purchases of Own for $1.9 billion and Zoomin in 2024, and Doti for an estimated $100 million in 2025.