Bank Leumi CEO Responds to Doubts About Twitter Presence
Translated & summarized from Ice by baba
Hanan Friedman, CEO of Bank Leumi, has joined Twitter and is actively engaging with users, but many suspect his account is run by AI. To prove his identity, Friedman posted a video and has been personally responding to comments and suggestions. His activity has drawn attention, with some users questioning his authenticity while others praise his direct engagement. Friedman is using the platform to solicit feedback for improving the bank's services.
The story in 6 lines · by baba
- Bank Leumi CEO Hanan Friedman posted a video to prove his Twitter account is not AI-driven.
- Friedman has been personally responding to users' questions, complaints, and suggestions on Twitter.
- Many users initially suspected Friedman's Twitter account was being managed by a bot or AI.
- The CEO is using his Twitter presence to solicit feedback for improving Bank Leumi's services.
- Friedman acknowledged online parodies and engaged with other fictional or real company representatives.
- He addressed banking-related requests, including improving the Leumi Trade system.
Hanan Friedman, the CEO of Bank Leumi, has recently joined Twitter and is already facing skepticism from users who suspect his account is managed by a bot or AI. To address these doubts, Friedman posted a video directly confronting the issue, admitting that appearing on camera is not his preference. "I hate to be photographed, but some people thought my writing on Twitter was a bot, so I'm filming myself," he stated in the video. He emphasized the importance of customer feedback for the bank's service revolution, encouraging users to continue providing suggestions for improvement.
Friedman's active engagement on the platform has generated considerable attention. He has been personally responding to users' questions, complaints, and suggestions, sometimes with brief, humorous replies and other times addressing specific banking proposals. He has also acknowledged online parodies of his Twitter debut. In one instance, he retweeted a post from the "Kan" account, which featured a fictional CEO asking for service improvement suggestions, and replied, "Dear Mrs. Steinbuch, I'm glad to have someone with whom to share a deep commitment to meticulous service."
When a user directly asked him to "prove it's not AI," Friedman responded, "How?" Another user, Ophir Spiegel, questioned if Friedman understood that responding was part of the conversation, to which the CEO affirmed, "Absolutely." Beyond identity verification, Friedman has also addressed banking matters, promising to improve the "Leumi Trade" system in response to a user's request. He also responded to a comment noting the significance of a major bank CEO being active on the platform, agreeing that "better late than never."
Friedman's initiative to solicit service improvement ideas from the public has led to an unexpected challenge: convincing users that he is indeed the person behind the account. He even playfully suggested in response to a user named Dekla, who expressed hope for "a few more 'sakhoniks'" (a term likely referring to bank customers or transactions), that his video might scare off potential clients, before earnestly inviting people to join the bank.
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