i24NEWS Launches Interactive Billboard Campaign Ahead of Elections
Translated & summarized from Kipa by baba
i24NEWS has launched an interactive billboard campaign in Tel Aviv, inviting people to appear on a large screen by sending a photo via QR code. The campaign, running Sunday and Monday from 5 PM to 7 PM, is part of a larger effort promoting the channel as "The only news channel in Israel." The news outlet is also gearing up for election coverage and will release its poll results on October 27.
The story in 5 lines · by baba
- i24NEWS launched an interactive billboard in Tel Aviv allowing people to appear on screen.
- The interactive billboard campaign runs Sunday and Monday from 5 PM to 7 PM.
- The campaign's slogan is "Not opposition, not coalition - I am on the side of the news."
- This is part of a broader campaign highlighting i24NEWS as "The only news channel in Israel."
- i24NEWS will broadcast special election coverage and reveal its poll results on October 27.
i24NEWS is launching an interactive billboard campaign near the Azrieli Center in Tel Aviv, allowing passersby to appear on a giant screen by scanning a QR code and sending a photo. The activation will take place on Sunday and Monday between 5 PM and 7 PM, under the slogan, "Not opposition, not coalition - I am on the side of the news." This initiative is part of a broader campaign by the news channel, which began weeks ago with the tagline "The only news channel in Israel." The campaign has included billboards across the country and extensive digital and social media activity.
In parallel with the campaign, i24NEWS is preparing to cover the upcoming elections with special broadcasts. The channel plans to reveal the results of its election poll on October 27 at 10 PM during a special broadcast. During the previous election cycle, i24NEWS emphasized its claim of being the sole Israeli channel featuring interviews with politicians from across the political spectrum, including prominent figures like Benjamin Netanyahu, Gadi Eisenkot, Naftali Bennett, Avigdor Lieberman, Itamar Ben-Gvir, and Yair Golan.
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