i24NEWS Launches Interactive Billboard in Tel Aviv
Translated & summarized from Ice by baba
i24NEWS has launched Israel's first interactive billboard in Tel Aviv, allowing passersby to display their selfies on the screen. The campaign, running October 11-12, is part of a broader initiative by the news channel. Participants aged 18 and over can submit photos via their mobile devices after a screening process. This follows other notable advertising stunts in the city, and i24NEWS is also gearing up for its 2026 election coverage.
The story in 5 lines · by baba
- i24NEWS launched Israel's first interactive billboard in Tel Aviv on October 11-12.
- Passersby can submit selfies to be displayed on the giant screen after a review process.
- The activation is part of i24NEWS's campaign, "Not opposition, not coalition, I'm on the side of the news."
- The initiative is open to individuals aged 18 and above.
- i24NEWS is preparing for its 2026 election coverage, including a poll reveal on October 27.
i24NEWS has launched an interactive billboard in Tel Aviv, a first for Israel, at the busy Peace Junction near the Azrieli Mall and train station. The initiative, reminiscent of New York's iconic Times Square displays, invites passersby to take a selfie and have their photo appear on the giant screen. The public activation is taking place on October 11-12 between 5:00 PM and 7:00 PM as part of the channel's campaign, "Not opposition, not coalition, I'm on the side of the news." Participants aged 18 and above can scan a QR code with their mobile device to send their selfie. The photos undergo an automated filtering process using Google's AI technology, combined with human review, before being displayed in real-time on the billboard at the Yigal Allon and Peace Junction. This campaign introduces a novel form of direct public engagement in the urban landscape. The interactive campaign follows other unusual advertising stunts in Tel Aviv, such as a billboard featuring former US President Donald Trump with the message "Thank You God & Donald Trump!" in March, and a social experiment in May where a YouTuber's credit card details were displayed on billboards to gauge public reaction to free access to money. i24NEWS is currently preparing for intensive coverage of the 2026 election, including a special broadcast on October 27 at 10:00 PM to reveal its exclusive poll results.
The same event, reported separately by each outlet. Open a few to compare what different newsrooms emphasize — and what they leave out.
Right 1Other 1
