Strauss Launches Dairy-Free Versions of Popular Yotvata Chocolate Milk and Iced Coffee
Translated & summarized from Arutz Sheva by baba
Strauss Dairies has launched dairy-free "parve" versions of its popular Yotvata chocolate milk and iced coffee. The new products aim to cater to consumers with milk allergies and those observing kosher laws separating meat and dairy. Company representatives stated that extensive development was undertaken to match the original taste, making the beloved beverages accessible to a wider audience. The parve items are produced at Strauss's dedicated plant-based dairy facility.
The story in 5 lines · by baba
- Strauss Dairies released dairy-free "parve" versions of its Yotvata chocolate milk and iced coffee.
- The new products are designed for consumers with milk allergies and those observing kosher dietary laws.
- Extensive development focused on replicating the original dairy taste of the popular beverages.
- The launch aims to make beloved Yotvata products accessible to a wider range of consumers.
- The parve items are produced at Strauss's specialized plant-based dairy facility.
Strauss Dairies has introduced a new line of dairy-free products, launching Yotvata chocolate milk and iced coffee in a "parve" (non-dairy) version. This development follows extensive research aimed at replicating the exact taste of the original dairy products. The new parve offerings are designed to cater to consumers with milk allergies and those observing kosher dietary laws that separate meat and dairy. Liraz Sofrin, VP of Marketing at Strauss Dairies, stated that the launch is part of the company's vision to make its beloved products accessible to all consumers and communities. "We succeeded in taking the brand with the beloved products 'chocolate milk' and 'iced coffee' and bringing them in a parve version," Sofrin said, adding that after numerous taste tests, they achieved the "perfect product."
Sofrin highlighted the significance of this launch, noting that many children in Israel are lactose intolerant or have milk allergies, and can now enjoy Yotvata chocolate milk. He also pointed out that the large segment of the population that keeps kosher and separates meat from dairy can now consume these popular drinks after meat meals without concern. Tamar Tov-Mizrachi, Manager of Plant-Based Dairy Development at Strauss, expressed excitement about the launch, emphasizing the company's expertise in plant-based products to achieve a taste as close as possible to the original Yotvata flavor. She explained that they used methods to ensure clean background flavors and consulted with partners to reach a result that closely mimics the dairy product's taste. The new parve products are manufactured at Strauss's new plant-based dairy facility, which opened a year ago, and contain no milk, posing no risk to those with milk allergies.