Daughter of "Chai Chinam" Founder Departs After Power Cut

Orit Shalom Bag, daughter of "Chai Chinam" founder Zakhi Shalom and formerly the company's Trade Department manager, has had her employment terminated. The decision was announced by CEO Moti Cooperly, who had reportedly been working to push her out since his appointment two months prior. Cooperly stated in a letter to suppliers that while Shalom Bag's role is concluded, the Trade Department's operations will continue as usual, with all commercial and operational matters to be directed to the designated trade coordinator until further notice.

This development follows a report that Cooperly had already recruited Nissim Freienti, the Deputy Trade Director of "Good Pharm," to replace Shalom Bag. Freienti is expected to join "Chai Chinam" in January. This escalation is seen as a consequence of internal conflict among the company's partners, which previously led to Shalom Bag's ouster as co-CEO.

Sources close to senior management described a situation where Shalom Bag was present at the company offices but lacked influence, particularly in trade matters. "She hears, like many in the industry, that they hired Freienti and that he is talking to suppliers and saying he will come in a few months to manage trade," one source said, adding that Freienti was recruited behind her back and without her knowledge, while her authority in advertising and marketing was also reduced.

Another source indicated that Cooperly himself has been managing trade operations recently, with Shalom Bag's involvement limited to day-to-day tasks like opening new product varieties. Significant trade agreements and decisions are reportedly only approved by Cooperly. Insiders believe these actions are intended to demoralize Shalom Bag and encourage her resignation, signaling that she no longer has a place in the company.