Hazi Hinam CEO Ousts Founder's Daughter Amid Power Struggle
Translated & summarized from Calcalist by baba
Moti Kuperli, CEO of Hazi Hinam, has fired Orit Shalom Bag, daughter of the founder, from her role as trade department manager. This action follows Kuperli's recruitment of Nissim Freinti to replace Bag, who is expected to join in January. The move escalates a power struggle within the company, with Bag's responsibilities reportedly being systematically removed.
The story in 5 lines · by baba
- Hazi Hinam CEO Moti Kuperli fired Orit Shalom Bag, daughter of founder Zaki Shalom.
- Bag's termination from her role as trade department manager is effective immediately.
- Nissim Freinti, from Good Pharm, has been hired to replace Bag and starts in January.
- Bag was previously removed as co-CEO, with Kuperli taking over that role.
- Sources indicate Bag's responsibilities in trade, advertising, and marketing have been curtailed.
Moti Kuperli, CEO of the Israeli retail chain Hazi Hinam, has officially terminated the employment of Orit Shalom Bag, daughter of the company's founder, Zaki Shalom. Kuperli informed suppliers in a letter that Bag, who previously served as the manager of the trade department, has ended her role, effective immediately. He assured suppliers that the trade department's operations would continue seamlessly, with all commercial and operational matters to be directed to the designated trade coordinator until further notice.
This move follows Kuperli's earlier efforts, reported two months prior, to push Bag out of the company. The termination comes just days after it was revealed that Kuperli had recruited Nissim Freinti, the Deputy CEO of Trade at Good Pharm, to replace Bag. Freinti is expected to join Hazi Hinam in January.
The situation marks an escalation in the conflict between the company's partners, which previously led to Bag's ousting as co-CEO, a position Kuperli then assumed. Sources close to senior management described Bag as being present at the company offices but lacking any real influence, particularly in trade matters. She is reportedly aware that Freinti has been in contact with suppliers and is set to take over trade management.
According to industry insiders, Freinti was hired without Bag's knowledge, coinciding with the removal of her responsibilities in advertising and marketing. Kuperli himself is currently managing the trade sector, with Bag's role limited to day-to-day operations like introducing new products. Sources suggest that the marginalization of Bag is intended to pressure her into resigning.
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