Oakberry Opens New Branch in Tel Aviv's TLV Mall
Translated & summarized from Mignews by baba
The international açaí chain Oakberry has opened a new branch in Tel Aviv's TLV mall, with an investment of approximately 400,000 shekels. This marks the brand's return to the city after its first Israeli location closed. The new branch will seat about 20 people and focuses on organic açaí bowls with customizable toppings, targeting young, health-conscious consumers.
The story in 5 lines · by baba
- Oakberry, an international açaí chain, has opened a new branch in Tel Aviv's TLV mall.
- The investment for the new branch opening is approximately 400,000 shekels.
- This opening signifies Oakberry's return to Tel Aviv after its first Israeli branch closed.
- The new branch will accommodate about 20 customers and features a customizable açaí bowl menu.
- The location aims to attract young, health-conscious individuals due to its high foot traffic.
The international chain Oakberry, specializing in açaí-based drinks and desserts, is launching a new branch in Tel Aviv's TLV shopping mall. The investment for this opening is approximately 400,000 shekels. This marks Oakberry's return to Tel Aviv after the closure of its initial Israeli branch on Frishman Street.
Oakberry's journey began with a small kiosk in São Paulo, Brazil. Over several years, the chain has expanded to over 900 locations across 48 countries on five continents. The new Tel Aviv branch will feature seating for around 20 patrons and will be designed in Oakberry's international corporate style. The location was chosen for its high foot traffic, particularly among young, health-conscious consumers.
The menu's centerpiece is açaí, a dark purple fruit from the Brazilian Amazon rainforest. Oakberry uses organic açaí sourced directly from its region of origin. This fruit is recognized as a superfood due to its high content of antioxidants, dietary fiber, and healthy fats. Each serving is prepared individually, allowing customers to select their preferred toppings from a variety of options, including fresh fruits, granola, nut butters, chocolate shavings, and honey.
