Brazilian Acai Chain Oakberry Plans 30 New Israeli Stores

International health food chain Oakberry is making a significant return to Israel with ambitious plans to open 30 new branches nationwide. Flavio Mansur, the brand's representative in Israel, revealed the expansion strategy in an interview, which includes opening 10 new locations within the next year. This comes after a business trip to Brazil, where Mansur secured new menu items for the Israeli market.

The relaunch began with the opening of two new branches in Tel Aviv, one at TLV Mall and another on Bograshov Beach. The beach location is managed by actress Yuliya Plotkin. These new stores have already seen high demand, with long queues forming as Israelis flock to purchase the colorful superfood bowls. Prices for an acai bowl range from 37 to 56 shekels, a pure acai serving from 42 to 61 shekels, and a smoothie shake from 35 to 42 shekels.

Currently, Oakberry operates 8 branches in Israel, including locations in Eilat, Agris in Jerusalem, Kiryat, and the Moshav Beach in Achziv. All branches hold Badatz kosher certification. As part of the expansion, Mansur is in discussions to open more branches in Azrieli malls across the country, including Azrieli Malha in Jerusalem, Azrieli Tel Aviv, Ayalon Mall, and Azrieli Beer Sheva.

Oakberry, founded in 2015 by Giorgios Frangulis with insurance money received after recovering from cancer, is now the world's largest acai company with approximately 1,100 branches in 60 countries. The company sponsors Formula 1 races, and the founder's partner, world-renowned tennis star Aryna Sabalenka, serves as its global brand ambassador.