Givatayim Launches Campaign Highlighting Lingering Trauma from October 7
Translated & summarized from Makor Rishon by baba
The Givatayim municipality has launched a new campaign to raise awareness about the ongoing psychological trauma from the October 7th massacre. A video depicts everyday scenes mixed with disturbing imagery from the attacks, conveying that trauma can resurface unexpectedly. Mayor Ran Kunik stressed the importance of mental health support for those affected, highlighting the municipality's role in providing resources and attention.
The story in 5 lines · by baba
- Givatayim launched a campaign addressing lingering trauma from the October 7th massacre.
- A video intersperses everyday scenes with disturbing imagery from the attacks.
- The campaign highlights the continued need for mental health support.
- Mayor Ran Kunik emphasized the municipality's role in providing assistance.
- The message is that trauma can resurface unexpectedly, even years later.
The Givatayim municipality has launched a new public awareness campaign to address the ongoing psychological trauma experienced by individuals affected by the October 7th massacre. The campaign, timed to mark three years since the event, aims to highlight the need for mental health support and how trauma continues to impact daily life.
A central element of the campaign is a short video released on social media, which interweaves ordinary, everyday scenes with disturbing imagery reminiscent of the October 7th attacks. For instance, a woman searching for parking sees burning cars, a person in a café briefly experiences a battlefield scene, and municipal gardeners appear as abductors. The video concludes with the message, "To those who a part of them remained on October 7th," directing viewers to the municipality's website for a list of support organizations.
The video was produced by Dsay for the Givatayim municipality as part of its activities commemorating the three-year mark of the massacre. Alongside the video, a billboard campaign titled "Still in October 7th" is running, and an evening ceremony is scheduled at the municipality building. Mayor Ran Kunik stated that many people continue to live with the daily reality of the events and the subsequent war, emphasizing the local authority's crucial role in drawing attention to the need for mental health assistance and a listening ear.
The campaign's core message is that even as life moves forward, the trauma for many remains present and can resurface unexpectedly during routine activities. Therefore, the need for recognition and support persists, even three years later.