Melisron Seeks New CEO Amidst Potential Candidate Interest
Translated & summarized from Calcalist by baba
Melisron is searching for a new CEO following the death of Ofir Sarid, with Liora Ofer reportedly considering Moshe La'ari, CEO of Mizrahi Tefahot Bank, for the role. Ron Avidan, former CEO of competitor Azrieli Group, is also a candidate. The search committee, including Liora Ofer and Maya Aviran, will interview candidates. The process is expected to last two to three months, with Oren Hilinger serving as interim CEO.
The story in 6 lines · by baba
- Melisron is seeking a new CEO after the recent death of Ofir Sarid.
- Liora Ofer has approached Moshe La'ari, CEO of Mizrahi Tefahot Bank, about the position.
- Ron Avidan, former CEO of Azrieli Group, is also a candidate for the CEO role.
- Maya Aviran's recruitment firm is managing the search process.
- Oren Hilinger has been appointed interim CEO of Melisron.
- The search for a new CEO is expected to take two to three months.
Melisron has initiated a search for a new CEO to replace Ofir Sarid, who tragically passed away from an illness less than a month after its diagnosis. The recruitment firm owned by Maya Aviran has been tasked with presenting recommendations to the search committee following interviews with candidates.
Liora Ofer, chairwoman and controlling shareholder of Melisron, has reportedly approached Moshe La'ari, CEO of Mizrahi Tefahot Bank, to gauge his interest in the position. This potential appointment is sensitive due to the bank's joint control by Eyal Ofer, Liora's cousin, and Dudi Wertheim. La'ari has not yet responded to the inquiry. The search committee includes Liora Ofer, Deputy Chairwoman Smadar Barber-Zadok, and Maya Aviran.
Ofer previously worked with La'ari when she was a co-owner of the bank before the family's businesses were separated in 2018 due to Israeli concentration laws. Liora Ofer received the real estate assets, including Melisron, while Eyal Ofer took the financial assets, including Mizrahi Tefahot Bank. La'ari had previously declined an offer from Yitzhak Tshuva to become CEO of Isracard.
Another candidate for the CEO role is Ron Avidan, who recently resigned as CEO of the Azrieli Group, a competitor to Melisron. Avidan's departure from Azrieli was reportedly due to management style differences with Dana Azrieli. His extensive experience in income-producing real estate and his immediate availability make him a strong contender. Avidan previously served as CEO of Azrieli Group and also as CEO of Ofer Investments, where he worked with Liora Ofer.
Oren Hilinger, Melisron's CFO, has been appointed interim CEO and is also considered a candidate, though his chances are seen as moderate. The recruitment process is expected to take two to three months. Melisron, which owns the Ofer Malls chain, is the second-largest mall operator in Israel.