Coca-Cola Israel Launches New "Ba-Ktana" 150ml Can Packs
Translated & summarized from NEWSru Israel by baba
Coca-Cola Israel has launched a new "Ba-Ktana" 12-pack of 150ml cans, aiming to counter parallel imports. The pricing strategy for the smaller cans is being compared to existing pack sizes.
The story in 4 lines · by baba
- Coca-Cola Israel released 150ml cans in a 12-pack called "Ba-Ktana".
- The new pack is a limited edition offering.
- The move aims to compete with parallel imports.
- Pricing is compared to existing 330ml cans and 1.5-liter bottles.
Coca-Cola Israel has introduced a new 12-can pack of 150ml Coca-Cola and Coca-Cola Zero, branded "Ba-Ktana" (meaning "small" in Hebrew). This is described as a limited edition, similar to previous four-can (250ml) and four-bottle (1-liter) packages. The move appears to be a strategy to compete with parallel imports from Georgia and the Palestinian Authority, which often include smaller cans intended for sale in kiosks and restaurants.
The new 1.8-liter package contains 9% less beverage than a standard six-pack of 330ml cans. Retail prices range from 21.90 to 34.90 shekels, with promotional prices between 11.90 and 16.80 shekels. This translates to a per-100ml cost of 0.66 to 1.94 shekels.
For comparison, a six-pack of 330ml cans costs between 16.90 shekels on promotion and 35 shekels at convenience stores, averaging 0.85 to 1.76 shekels per 100ml. Larger 1.5-liter bottles are more economical, costing between 0.33 and 0.63 shekels per 100ml when bought in a six-bottle pack, and 0.46 to 1.06 shekels for a single bottle.
