Coca-Cola Launches Surprise Mini Can Pack in Israel
Translated & summarized from Ice by baba
The story in 5 lines · by baba
- Coca-Cola Israel introduces a new limited-edition "Baktana" pack with twelve 150ml cans.
- The "Baktana" pack is available for classic Coca-Cola and Coca-Cola Zero Sugar.
- The smaller cans cater to consumers preferring precise serving sizes.
- Coca-Cola Israel recently added its first electric truck to its fleet.
- The electric truck supports the company's green initiatives and emission reduction goals.
Coca-Cola Israel is introducing a new, smaller can pack called "Baktana" (meaning 'small' in Hebrew), featuring twelve 150ml cans. This limited-edition release will be available for both classic Coca-Cola and Coca-Cola Zero Sugar.
The company stated that the "Baktana" pack is aimed at consumers who prefer smaller, more precise servings and will only be sold for a limited time as a special edition. Coca-Cola expressed its pleasure in refreshing and expanding its product variety in Israel to offer consumers additional options that suit different consumption habits.
The 150ml cans join Coca-Cola's existing range in Israel, which includes a regular six-pack of 330ml cans and a special edition four-pack of 250ml cans. These offerings reflect a strategy of providing varied packaging sizes to the Israeli market.
Separately, Coca-Cola Israel recently integrated its first electric truck into its distribution fleet. The 28-ton Renault truck is designed for quiet, emission-free beverage transport with a range of up to 300 kilometers per charge. This initiative is part of a broader effort by the company, known as CBC Israel (The Central Bottling Company), to incorporate advanced and green propulsion solutions, complementing its existing fleet of hybrid trucks and vehicles. A dedicated fast-charging infrastructure for heavy vehicles has been established for the new truck.