Aura Real Estate Sees Sales Surge Following 'Hever' Club Promotion
Translated & summarized from Maariv by baba
Aura Real Estate experienced a significant sales boost from a five-day promotion with the 'Hever' Club, resulting in 385 apartment sales or purchase requests. The company sold 722 apartments in the first nine months of 2026, a notable increase from the previous period.
The story in 5 lines · by baba
- Aura Real Estate sold 385 apartments in five days during a 'Hever' Club promotion.
- The promotion offered discounts and favorable terms on apartments in five cities.
- Total sales for Aura in the first nine months of 2026 reached 722 units.
- Sales in the third quarter significantly increased due to the promotion.
- Five key projects accounted for 341 of the total sales.
Aura Real Estate reported a significant increase in sales, selling or receiving purchase requests for approximately 385 apartments within five days during a special promotion with the 'Hever' Club in August. The promotion offered apartments in five of Aura's projects located in Hadera, Ramat HaSharon, Ramat Gan, Kiryat Ono, and Ofakim. Participants received a discount on the sale price, favorable financing terms of 15/85, and an exemption from indexation payments. The company also noted an additional 60 purchase requests that have yet to be finalized into contracts, some of which are from the 'Hever' promotion, with expectations that these contracts will be signed within the current month.
Overall, Aura sold 722 apartments in the first nine months of 2026, a substantial rise from the 291 apartments sold in the first half of the year. This surge in the third quarter was largely attributed to the 'Hever' Club campaign. Across the specified projects, a total of 4,454 apartments have been sold out of an inventory of 9,555 units as of the end of September.
The leading projects in terms of sales this year include Aura Rasco Hadera with 90 units sold, followed by TRIO by MEGIDO's complex 3 in Ofakim (71 units), TRIO by MEGIDO's complex 11 in Ofakim (65 units), Aura City Hadera (58 units), and Ha'Oran project in Kiryat Ono (57 units). These top five projects account for 341 sales, nearly half of Aura's total sales for the first nine months.