Israeli Media Group Appoints Tomer Shaler as COO
Translated & summarized from Ice by baba
Tomer Shaler, 35, has been appointed Deputy CEO and COO of the Israeli media group "The House for Human Media." He will oversee the company's strategy and content firm SHARE and talent agency IDOLS, aiming to strengthen management and support expansion. Shaler joins from the GITEM group.
The story in 5 lines · by baba
- Tomer Shaler appointed Deputy CEO and COO of The House for Human Media.
- He will manage the SHARE strategy company and IDOLS talent agency.
- The move aims to strengthen management and support expansion.
- Shaler previously spent seven years at the GITEM group.
- CEO Matan Ahavti welcomed the appointment for growth.
Tomer Shaler, 35, has joined "The House for Human Media" group as Deputy CEO and Chief Operating Officer (COO). In his new role, Shaler will work alongside CEO and Founder Matan Ahavti, overseeing the management and expansion of the group's two main divisions: the strategy and content company SHARE, and the talent agency IDOLS. This appointment aims to strengthen the group's management layer, create a clear separation between daily operations and future growth initiatives, and build the foundation for continued expansion.
Shaler comes to The House for Human Media after seven years at the GITEM group, where he held management positions within Porter Novelli, the group's public relations arm. In his last role, he led teams and managed major clients including Osem-Nestle, Philips, and the Ferrero Group, as well as non-profit organizations like the Summit Institute. He will now bring his extensive experience to the group's divisions. At SHARE, he will lead strategic management for core clients, creative, and media. At IDOLS, he will be responsible for managing agents, commercialization, recruiting new talent, and expanding the service offerings.
Matan Ahavti, the company's founder and CEO, welcomed the appointment, stating that due to rapid growth in activity and clients, it was time to establish a strong management layer to build a more efficient and broader company without losing its speed and entrepreneurial spirit. Tomer Shaler expressed his excitement for this new chapter after seven significant years at GITEM and looks forward to working closely with the team and clients to strengthen existing infrastructure and develop new growth engines for both divisions.
The House for Human Media group operates through SHARE, which specializes in strategy, content, social media, influencer management, and online discourse, and the IDOLS agency, which focuses on representation, commercialization, and business development for content creators and media professionals. The group provides brands and organizations with a full spectrum of services from planning and strategy to execution and production.